2024-03-21T16:50:33-05:00 2023-06-30 473535842 DAVIS FARR LLP 18201 VON KARMAN AVE SUITE 1100 IRVINE CA 92612 990 2022-07-01 330702738 CARLSBAD CONVENTION & VISITORS BUREAU CARL 7602488478 POBOX - 2086 CARLSBAD CA 92018 KIM SIDORIAK PRESIDENT & CEO 7602488478 2024-03-21 1 KIM SIDORIAK 999009999 1 TRITIA FOSTER P02164134 9494742020 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z KIM SIDORIAK POBOX - 2086 CARLSBAD CA 92018 4318701 0 X WWW.VISITCARLSBAD.COM X 1997 CA PROMOTE CARLSBAD, CALIFORNIA AS A TRAVEL DESTINATION TO GENERATE OVERNIGHT STAYS. 7 7 6 7 0 0 2615958 4169701 0 0 0 0 0 149000 2615958 4318701 0 0 0 0 412957 890856 0 0 0 2227424 3409975 2640381 4300831 -24423 17870 128606 1459979 64025 1405091 64581 54888 X VISIT CARLSBAD PROMOTES AND ELEVATES THE PERCEPTION OF CARLSBAD THROUGH INNOVATIVE PROGRAMS THAT ENHANCE THE VISITOR ECONOMY WHILE PRESERVING THE EXCEPTIONAL QUALITY OF LIFE. 1 0 LAUNCHED NEW DESTINATION BRAND AND SUPPORTING CAMPAIGN, HIRED 4 EMPLOYEES AND OPENED NEW PERMANENT VISIT CARLSBAD OFFICE. GENERATED EARNED MEDIA PLACEMENTS TOTALING 817 MILLION IMPRESSIONS. SUPPORTED 65 CONFERENCE GROUPS BOOKING CARLSBAD WITH GROUP INCENTIVE PROGRAM, GENERATING OVER 36,000 GROUP ROOM NIGHTS AND $11.6 MILLION IN GROUP ROOM REVENUE. EXECUTED TWO MAJOR NEED PERIOD ADVERTISING CAMPAIGNS, WHICH GENERATED 161,000 INCREMENTAL ROOM NIGHTS AND $142 MILLION IN INCREMENTAL TOURISM REVENUE. TOURISM IN CARLSBAD GENERATED $34.8 MILLION OF TRANSIENT OCCUPANCY TAX REVENUES INTO THE CITY OF CARLSBAD'S GENERAL FUND IN FISCAL YEAR 2023 REPRESENTING A 6% INCREASE OVER FISCAL YEAR 2022. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 6 1 0 0 0 0 0 0 0 0 X 7 7 0 0 0 0 0 0 0 1 1 0 0 1 0 0 0 1 0 0 X KIM SIDORIAK 7602488478 POBOX 2086 CARLSBAD CA 92018 NICOLE BUCZEK DIRECTOR 1.00 X 0 0 0 YOLANDA HARTLEY DIRECTOR 1.00 X 0 0 0 TIM STRIPE DIRECTOR 1.00 X 0 0 0 KURT STOCKS DIRECTOR 1.00 X 0 0 0 CHRISTINE DAVIS DIRECTOR 1.00 X 0 0 0 ROB STIRLING VICE CHAIRPERSON 1.00 X 0 0 0 MICHELLE ZWIREK SECRETARY/TREASURER 1.00 X 0 0 0 KIM SIDORIAK PRESIDENT & CEO 40.00 X 235750 0 33857 MARK RUDYK VICE PRESIDENT 40.00 X 134000 0 19687 369750 0 53544 2 0 1 0 62ABOVE 302 WASHINGTON ST624 SAN DIEGO CA 92103 PAID ADVERTISING CAMPAIGN MEDIA PLANNING 1318000 DESTINATION ANALYSTS 1304 LOMBARD ST STE 8 SAN FRANCISCO CA 94109 MARKET RESEARCH 176225 DIGITAL EDGE 14286 BEACH BLVD PMB 19-342 JACKSONVILLE BEACH FL 32250 MEETINGS ADVERTISING CAMPAIGN 160000 WAGSTAFF MARKETING LLC 7309 W 80TH ST400 OVERLAND PARK KS 66204 PUBLIC RELATIONS 139161 EXPEDIA INC 5000 W KEARNEY ST SPRINGFIELD MO 65803 PAID ADVERTISING CAMPAIGN 105000 5 4114164 55537 4169701 GROUP INCENTIVE 900099 139214 139214 OTHER INCOME 900099 9786 9786 149000 4318701 149000 0 0 430202 332336 9092 75067 44159 19293 1478502 44915 100342 64258 1240 12209 CREATIVE PRODUCTION 625941 PUBLIC RELATIONS AND EV 395985 BUSINESS DEVELOPMENT 309805 MARKET RESEARCH 203775 153710 4300831 74085 1092285 72742 18595 1240 54521 17355 0 277597 128606 1459979 233591 944463 64025 227037 64025 1405091 X 64581 54888 64581 54888 128606 1459979 X 17870 -27563 0 X X 1 X 0 1 0 18595 1240 17355 17355 RIGHT OF USE ASSET 277597 277597 LEASE LIABILITY 227037 227037 X X X 0 0 0 KIM SIDORIAK PRESIDENT & CEO 205000 0 30750 0 0 0 8405 0 25452 0 269607 0 0 0 MARK RUDYK VICE PRESIDENT 122500 0 11500 0 0 0 4977 0 14710 0 153687 0 0 0 FORM 990, PART III, LINE 2 VISIT CARLSBAD RECEIVED $1 MILLION FROM THE CITY OF CARLSBAD IN MAY 2023 TO IMPLEMENT A DESTINATION TRANSPORTATION SERVICES PROGRAM. VISIT CARLSBAD CONTRACTED WITH CIRCUIT IN JUNE 2023 TO PROVIDE A FREE VISITOR TRANSPORTATION PROGRAM DESIGNED FOR VISITORS TO GET FROM THEIR LODGING TO KEY DESTINATIONS WITHIN CARLSBAD. TRANSPORTATION SERVICES KNOWN AS "CARLSBAD GOOD RIDE" WILL BEGIN IN SEPTEMBER 2023. FORM 990, PART VI, SECTION B, LINE 11B THE RETURN IS REVIEWED BY THE PRESIDENT/CEO AND THE FINANCE & ADMINISTRATION MANAGER, THEN GIVEN TO THE FULL BOARD FOR REVIEW. FORM 990, PART VI, SECTION B, LINE 15A THE COMPENSATION OF THE CEO IS DETERMINED THROUGH A SEARCH COMMITTEE CONSISTING OF SELECT MEMBERS OF BOARD OF CCVB & CTBID AND A 3RD PARTY FIRM. FOR VP, THE PRESIDENT/CEO OBTAINED SALARY INFORMATION FOR OTHER SOUTHERN CALIFORNIA DMOS & VP LEVEL POSITIONS. FORM 990, PART VI, SECTION C, LINE 19 ALL DOCUMENTS ARE AVAILABLE UPON REQUEST FROM THE PUBLIC. PART XII, LINE 1 THE ORGANIZATION CHANGED ITS ACCOUNTING METHOD FROM CASH TO ACCRUAL. FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. PART XI, LINE 8 ADJUSTMENT WAS MADE TO CORRECT BEGINNING NET ASSETS AS A RESULT OF REVIEW OF THE ORGANIZATIONS FINANCIAL STATEMENTS.