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      <OccupancyGrp>
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      <TravelGrp>
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        <EOYAmt>433854</EOYAmt>
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        <EOYAmt>648967</EOYAmt>
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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
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        <EOYAmt>4663529</EOYAmt>
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        <BOYAmt>4763755</BOYAmt>
        <EOYAmt>5312496</EOYAmt>
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      <ReconcilationRevenueExpnssAmt>346833</ReconcilationRevenueExpnssAmt>
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      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>false</FSAuditedInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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        <BookValueAmt>24981</BookValueAmt>
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      <EquipmentGrp>
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        <DepreciationAmt>185278</DepreciationAmt>
        <BookValueAmt>2816</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>127000</TotalBookValueLandBuildingsAmt>
      <OtherAssetsOrgGrp>
        <Desc>OPERATING LEASE RIGHT OF USE ASSET</Desc>
        <BookValueAmt>428170</BookValueAmt>
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        <Desc>PREPAID INSURANCE</Desc>
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        <Desc>DEFERRED TAX ASSET-UBIT</Desc>
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        <Desc>PREPAID EXPENSES</Desc>
        <BookValueAmt>708</BookValueAmt>
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      <TotalBookValueOtherAssetsAmt>436493</TotalBookValueOtherAssetsAmt>
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        <Desc>OPERATING LEASE LIABILITIES</Desc>
        <Amt>433854</Amt>
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      <SeverancePaymentInd>false</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
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        <PersonNm>TERI SCHMIDT</PersonNm>
        <TitleTxt>CEO</TitleTxt>
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    <IRS990ScheduleO documentId="RetDoc7">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 2, PART III, LINE 4A</FormAndLineReferenceDesc>
        <ExplanationTxt>EXPERIENCE SIOUX FALLS, FORMERLY THE SIOUX FALLS CONVENTION AND VISITORS BUREAU, IS FUNDED BY TWO SOURCES. WHEN THE ORGANIZATION WAS CREATED IN THE EARLY 70'S, THE CITY AGREED TO FUND THE GROUP THROUGH A 1% ROOM TAX PLUS 500,000 FROM THE GENERAL FUND. THIS ROOM RAX WAS COLLECTED FROM ALL SIOUX FALLS HOTELS AND DIRECTED TO THE ORGANIZATION. IN 2011, A BID (BUSINESS IMPROVEMENT DISTRICT) WAS FORMED BY SIOUX FALLS HOTELS, IN COOPERATION WITH THE CITY OF SIOUX FALLS, TO FURTHER FUND EXPERIENCE SIOUX FALLS FOR THE PURPOSE OF REMAINING COMPETITIVE IN SALES AND MARKETING. THE BID BECAME EFFECTIVE ON JANUARY 1, 2011, VIA CITY ORDINANCE AND IS COLLECTED FROM ALL HOTELS WITH 40+ ROOMS IN THE CITY LIMITS OF SIOUX FALLS. IT WAS AT THIS TIME THAT THE 500,000 WAS NO LONGER PROVIDED TO EXPERIENCE SIOUX FALLS. EXPERIENCE SIOUX FALLS (ESF) - FORMERLY KNOWN AS CONVENTION &amp; VISITORS BUREAU (CVB), EXISTS TO BRING VISITORS TO SIOUX FALLS TO CREATE ECONOMIC IMPACT THROUGHOUT THE CITY, I.E.: HOTEL ROOM TAX, SALES TAX, AND JOBS. IN 2023, ESF BOOKED 101 CONVENTIONS, MEETINGS, AND EVENTS INVOLVING 63,635 PEOPLE. ESF DISTRIBUTED 93,100 VISITOR GUIDES VIA MAIL, DIRECT MAIL, READER RESPONSE, DOWNLOADS, AND VIEW, AND TO CONVENTIONS, MEETINGS, AND EVENT ATTENDEES IN SIOUX FALLS. IN 2023, THE TOTAL NUMBER OF VISITORS TO SIOUX FALLS ESTIMATED BY ESF IS 825,453. ESF SERVICED 98 CONVENTIONS, MEETINGS AND EVENTS INVOLVING 90,251 PEOPLE. ESF PRINTS PUBLICATIONS SUCH AS SIOUX FALLS VISITOR GUIDE (150,000). ESF TRAVELS NATIONWIDE MAKING SALES CALLS AND BID PRESENTATIONS TO BRING NEW BUSINESS TO THE CITY. DIGITAL AND PRINT SALES AND MARKETING PROGRAMS ARE COMPLETED TO ADVERTISE THE CITY THROUGHOUT THE COUNTRY. THE VISITOR INFORMATION CENTER AT FALLS PARK IS ALSO MANAGED BY ESF.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE EXECUTIVE COMMITTEE SHALL CONSIST OF THE CHAIRPERSON, VICE-CHAIRPERSON, IMMEDIATE PAST CHAIRPERSON AND SECRETARY/TREASURER. THE CEO SHALL BE AN EX-OFFICIO MEMBER OF THE EXECUTIVE COMMITTEE. THE EXECUTIVE COMMITTEE SHALL EXERCISE THE POWERS OF THE BOARD OF DIRECTORS IN THE INTERIM BETWEEN REGULAR MEETINGS OF THE BOARD OF DIRECTORS AND MAKE RECOMMENDATIONS TO THE BOARD OF DIRECTORS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>A NOMINATING COMMITTEE SHALL BE APPOINTED BY THE BOARD OF DIRECTORS AND CONSIST OF FIVE (5) INDIVIDUALS. THE VICE-CHAIRPERSON WILL SERVE AS CHAIR OF THE NOMINATING COMMITTEE. THE IMMEDIATE PAST-CHAIRPERSON SHALL SERVE ON THE NOMINATING COMMITTEE. THE CHAIRPERSON SHALL APPOINT THE REMAINING MEMBERS OF THE NOMINATING COMMITTEE. THE CEO SHALL SERVE AS AN EX-OFFICIO MEMBER OF THE NOMINATING COMMITTEE. THE NOMINATING COMMITTEE SHALL, ANNUALLY, RECOMMEND A SLATE OF NOMINEES TO THE BOARD OF DIRECTORS. THE FINAL APPROVAL AND ELECTION OF THE NEW DIRECTORS SHALL BE MADE BY THE BOARD OF DIRECTORS AT THE ANNUAL MEETING. ANY VACANCY OCCURRING IN THE BOARD OF DIRECTORS MAY BE FILLED BY THE AFFIRMATIVE VOTE OF A MAJORITY OF THE REMAINING DIRECTORS. A DIRECTOR ELECTED TO FILL A VACANCY SHALL BE ELECTED FOR THE UNEXPIRED TERM OF HIS OR HER PREDECESSOR IN OFFICE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A COPY OF THE RETURN IS PROVIDED TO EACH MEMBER OF THE BOARD OF DIRECTORS. THE PREPARER IS AVAILABLE FOR QUESTIONS OR COMMENTS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>CEO COMPENSATION IS ANNUALLY APPROVED BY THE BOARD OF DIRECTORS.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>NO DOCUMENTS AVAILABLE TO THE PUBLIC</ExplanationTxt>
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</Return>