2024-11-12T15:14:08-06:00 2023-12-31 911194016 CLARK NUBER PS 10900 NE 4TH STREET SUITE 1400 BELLEVUE WA 98004 990 2023-01-01 450636440 WASHINGTON TOURISM ALLIANCE WASH 4254785350 PO BOX 16612 SEATTLE WA 98116 DAVID BLANDFORD EXECUTIVE DIRECTOR/CEO 4254785350 2024-11-09 1 0 MEGAN R RYAN P00737884 4254544919 2024-11-09 2023 2024-10-15 13:58:12Z STATE OF WASHINGTON TOURISM DAVID BLANDFORD PO BOX 16612 SEATTLE WA 98116 6808972 0 X INDUSTRY.STATEOFWATOURISM.COM X 2011 WA THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON (CONT'D SCHED O)TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE. 19 19 8 19 30573 0 8126374 6190294 172839 356097 0 258 201459 262323 8500672 6808972 206000 118642 0 0 792417 940129 0 0 0 8138173 5831845 9136590 6890616 -635918 -81644 3430467 3474680 467363 587719 2963104 2886961 X THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE. 0 0 THE WASHINGTON TOURISM ALLIANCE (WTA) WAS FORMED IN 2011 AND IS A 501(C)(6) NOT FOR PROFIT ORGANIZATION. AFTER THE CLOSURE OF THE STATE-RUN TOURISM OFFICE, THE WTA WAS ESTABLISHED BY INDUSTRY STAKEHOLDERS WITH THE SOLE MISSION OF SUSTAINING WASHINGTON STATE DESTINATION TOURISM MARKETING AND OTHER STATEWIDE, YEAR-AROUND PROGRAMS THAT GENERATE ECONOMIC DEVELOPMENT, BOLSTER INDUSTRY BUSINESSES AND COMMUNITIES (WITH A FOCUS ON RURAL AND UNDERSERVED COMMUNITIES) AND FOSTER VISITATION MANAGEMENT. THE WTA PROCURES AND ADMINISTERS FUNDS FOR STATEWIDE DESTINATION TOURISM MARKETING ACTIVITIES AND IMPLEMENTS A STRATEGIC STATEWIDE DESTINATION-MARKETING PLAN IN ADDITION TO INDUSTRY DEVELOPMENT AND SUPPORT AND DESTINATION MANAGEMENT PROGRAMS. PROGRAMS INCLUDE DESTINATION MARKETING CAMPAIGNS THAT INCLUDE ADVERTISING, PAID MEDIA, SOCIAL MEDIA, AND OTHER PROMOTIONS, IN ADDITION TO CO-OP MARKETING PROGRAMS IN WHICH THE TOURISM INDUSTRY CAN PARTICIPATE. ADDITIONALLY, A TRAVEL PUBLICITY PROGRAM STIMULATES POSITIVE TRAVEL AND FEATURES EDITORIAL COVERAGE OF THE DESTINATION AND BUSINESSES WITHING. THE WTA TRAVEL TRADE DEVELOPMENT PROGRAM STIMULATES AND EXPANDS TOUR PRODUCT FOR WASHINGTON STATE IN DOMESTIC AND INTERNATIONAL MARKETS THROUGH SALES MISSIONS, PROMOTIONS, AND HOSTING OF CLIENT AND MEDIA VISITS. THE DESTINATION DEVELOPMENT PROGRAM STRENGTHENS (AND HELPS RECOVER FROM THE PANDEMIC) THE STATE TOURISM INDUSTRY; THESE PROGRAMS INCLUDE MODEST GRANTS FOR TECHNICAL ASSISTANCE AND SUSTAINABILITY, STRATEGIC DEVELOPMENT, COMMUNITY ALIGNMENT AND RESOURCE DEVELOPMENT SESSIONS. THE DESTINATION MANAGEMENT PROGRAM INFLUENCES A BENEFICIAL BALANCE OF VISITOR VOLUMES AROUND THE STATE BY WAY OF A RECREATIONAL USAGE APP, MODEST ADS, PUBLIC RELATIONS, TRAVEL ADVISORIES AND TRAVELER EDUCATION ON THE IMPORTANCE OF "RESPONSIBLE TRAVEL." 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 27 0 8 1 1 1 0 0 0 0 0 0 0 X 19 19 0 0 0 0 1 0 0 1 0 0 0 1 1 1 1 0 0 1 0 1 0 X DAVID BLANDFORD 2067138314 PO BOX 16612 SEATTLE WA 98116 RON PECK CHAIR 5.00 X X 0 0 0 ANDI DAY IMMEDIATE PAST CHAIR 5.00 X X 0 0 0 BRAD JONES VICE CHAIR 5.00 X X 0 0 0 JULIE EISENHAUER TREASURER 5.00 X X 0 0 0 ELIZABETH MCGREE SECRETARY 5.00 X X 0 0 0 BRIDGET BAETH DIRECTOR 1.00 X 0 0 0 GARY BALLEW DIRECTOR 1.00 X 0 0 0 KRISTA BENTLEY DIRECTOR 1.00 X 0 0 0 HEATHER BRADSHAW DIRECTOR 1.00 X 0 0 0 TROY CAMPBELL DIRECTOR 1.00 X 0 0 0 MEGAN CHING DIRECTOR 1.00 X 0 0 0 TOMMY FARRIS DIRECTOR 1.00 X 0 0 0 GUY GLAESER DIRECTOR 1.00 X 0 0 0 DIPRA JHA DIRECTOR 1.00 X 0 0 0 CLIFF MYERS DIRECTOR 1.00 X 0 0 0 ANNETTE PITTS DIRECTOR 1.00 X 0 0 0 TERESA TAYLOR DIRECTOR 1.00 X 0 0 0 SKIP THOMPSON DIRECTOR AT LARGE 5.00 X 0 0 0 LESLIE WOMACK DIRECTOR 1.00 X 0 0 0 DAVID BLANDFORD EXECUTIVE DIRECTOR/CEO 40.00 X 252660 0 24217 MIKE MOE DIR. OF TOURISM & STRAT. PARTNERSHIP 40.00 X 133250 0 19717 MICHELLE THANA DIRECTOR OF MARKETING 40.00 X 135203 0 24945 521113 0 68879 3 0 1 0 ADVENTURE 111 WASHINGTON AVE N SUITE 300 MINNEAPOLIS MN 55401 MARKETING 2182011 MADDEN MEDIA 345 E TOOLE AVE TUCSON AZ 85701 MARKETING 368166 DHARMA MAPS LLC PO BOX 28922 SEATTLE WA 98118 APP DEVELOPMENT 347500 BRAND USA 1725 STREET NW SUITE 800 WASHINGTON DC 20006 MARKETING 305867 WENATCHEE VALLEY TREAD 25 N WENATCHEE AVE SUITE 233 WENATCHEE WA 98801 CONSULTING 190942 10 6190294 6190294 MEMBERSHIP DUES 813910 131138 131138 CO-OP RESEARCH 541990 123176 123176 EVENT & CONFERENCE 561920 99783 99783 TRAVEL TRADE 519190 2000 2000 356097 258 258 REIMBURSEMENT 900099 231750 231750 WEBSITE REVENUE 541890 30573 30573 262323 6808972 587847 30573 258 X 118642 276876 515395 31289 64660 51909 14655 130115 80082 1416626 2926638 49163 78702 2318 48521 362517 8047 RESEARCH 364686 EDUCATION & DEVO 158780 WA STATE TAXES 137108 DUES & MEMBERSHIPS 28074 25813 6890616 1327556 1503390 0 500258 1793731 1188320 153245 142884 155935 139828 3430467 3474680 425113 558695 42250 29024 467363 587719 X 2963104 2886961 2963104 2886961 3430467 3474680 X -81644 1 5500 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 131138 80082 315815 395897 395897 0 0 X 6814472 5500 5500 6808972 0 6808972 6890616 0 6890616 0 6890616 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE (IRC) EXCEPT TO THE EXTENT OF UNRELATED BUSINESS TAXABLE INCOME AS DEFINED UNDER IRC SECTIONS 511 THROUGH 515. THE ORGANIZATION ACCOUNTS FOR UNCERTAIN TAX POSITIONS USING A STANDARD THAT PRESCRIBES A RECOGNITION THRESHOLD AND MEASUREMENT PROCESS FOR UNCERTAIN TAX POSITIONS. AS OF DECEMBER 31, 2023, THE ORGANIZATION HAD NO UNCERTAIN TAX POSITIONS REQUIRING ACCRUAL. PART XI, LINE 2D - OTHER ADJUSTMENTS: RETURN OF PRIOR YEAR GRANT EXPENSE 5,500. 1 NISQUALLY INDIAN TRIBE 4820 SHE-NAH-NUM DR SE OLYMPIA WA 98513 GOVERNMENT 5924 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY ARTISANS AT THE DAHMEN BARN PO BOX 36 UNIONTOWN WA 99179 270370409 501(C)3 6600 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY SCHACK ART CENTER 2921 HOYT AVE EVERETT WA 98201 237438061 501(C)3 8000 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY DISABLED HIKERS 171 CAMPBELL ST FORKS WA 98331 854055270 501(C)3 9000 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY CHEWELAH CREATIVE DISTRICT 4015 S PARK PMB 123 CHEWELAH WA 99109 850785000 501(C)3 12000 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY CLALLAM COUNTY 223 EAST 4TH ST SUITE 1 PORT ANGELES WA 98362 GOVERNMENT 20000 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY GSBA FOUNDATION 400 E PINE ST SUITE 322 SEATTLE WA 98134 911171171 501(C)3 20000 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY COLUMBIA GORGE TOURISM ALLIANCE PO BOX 449 WHITE SALMON WA 98672 273466796 501(C)3 30000 0 OPERATIONAL SUPPORT FOR ORGANIZATIONS IN THE TOURISM INDUSTRY 8 0 PART I, LINE 2: RECIPIENTS ARE REQUIRED TO SUBMIT MID-YEAR AND YEAR-END REPORTS. X X X 0 0 0 DAVID BLANDFORD EXECUTIVE DIRECTOR/CEO 221520 0 28755 0 2385 0 15160 0 9057 0 276877 0 0 0 MICHELLE THANA DIRECTOR OF MARKETING 122430 0 10973 0 1800 0 15888 0 9057 0 160148 0 0 0 MIKE MOE DIR. OF TOURISM & STRAT. PARTNERSHIP 116600 0 14850 0 1800 0 10660 0 9057 0 152967 0 0 0 FORM 990, PART I, LINE 6: THERE WERE 19 INDIVIDUALS THAT SERVED ON THE BOARD OF DIRECTORS FOR 2023. FORM 990, PART VI, SECTION A, LINE 6 MEMBERSHIP IN WTA IS OPEN TO ALL ORGANIZATIONS AND INDIVIDUALS ENGAGED IN TOURISM. THERE ARE CURRENTLY NINE CLASSES OF MEMBERS INCLUDING DIAMOND INVESTOR, SILVER INVESTOR, CORPORATE INVESTOR, PARTNER, ASSOCIATE PARTNER, PREMIUM MEMBER, BASIC MEMBER, SMALL BUSINESS MEMBER AND INDIVIDUAL MEMBER. CLASSES OF MEMBERS MAY BE REVISED AT ANY TIME. FORM 990, PART VI, SECTION A, LINE 8B THE BOARD COMMITTEES DO NOT KEEP MEETING MINUTES. FORM 990, PART VI, SECTION B, LINE 11B AT THE END OF THE FISCAL YEAR, THE OUTSIDE CPA WILL PREPARE THE ANNUAL RETURN FOR ORGANIZATION EXEMPT FROM INCOME TAX (FORM 990). THE RETURN WILL BE PRESENTED TO THE CEO, AUDIT AND FISCAL COMMITTEE, AND THE BOARD CHAIR FOR THEIR REVIEW AND APPROVAL. THE OUTSIDE CPA WILL THEN FILE THE RETURN WITH THE IRS BY THE ANNUAL DEADLINE. FORM 990, PART VI, SECTION B, LINE 12C ALL MEMBERS OF THE BOARD ARE REQUIRED TO ANNUALLY SIGN A CONFLICT OF INTEREST POLICY. ALL PERSONS COVERED BY THE POLICY MUST PROMPTLY AND FULLY DISCLOSE ALL MATERIAL FACTS OF EVERY ACTUAL OR POTENTIAL CONFLICT OF INTEREST. ANY POTENTIAL CONFLICT OF INTEREST WILL BE REVIEWED BY THE BOARD. ANY INTERESTED BOARD MEMBER SHALL RECUSE HIMSELF OR HERSELF FROM THE BOARD REVIEW OF THE MATTER. IF A CONFLICT OF INTEREST IS DETERMINED TO EXIST, A DECISION WILL BE MADE BY A MAJORITY OF THE DISINTERESTED BOARD MEMBERS ON WHETHER TO ENTER INTO OR CONTINUE THE ARRANGEMENT IN QUESTION. FORM 990, PART VI, SECTION B, LINE 15A WTA SALARIES ARE EVALUATED ANNUALLY USING COMPARATIVE DATA FROM THIRD PARTY NATIONAL TRAVEL AND TOURISM ASSOCIATIONS INCLUDING BUT NOT LIMITED TO DESTINATIONS INTERNATIONAL, WHICH COMPILES SALARY SURVEYS ACROSS MYRIAD POSITIONS FOR STATE TOURISM OFFICES, CITY DESTINATION MARKETING ORGANIZATIONS AND RELATED ORGANIZATIONS. IN ADDITION TO THE SALARY AND BENEFIT RANGES SUPPLIED BY THIS DATA, SWT APPLIES EXPERIENCE, BUDGET AND PROGRAM RESPONSIBILITIES AND STAFF OVERSIGHT TO ACHIEVE A SALARY FIGURE. THE ORGANIZATION'S EXECUTIVE COMMITTEE DETERMINES AND APPROVES THE EXECUTIVE DIRECTOR'S SALARY THROUGH THIS PROCESS. THE EXECUTIVE DIRECTOR DETERMINES THE SALARIES OF OTHER DIRECTORS USING THESE FIGURES AND PRESENTS TO THE ORGANIZATION'S BOARD EXECUTIVE COMMITTEE FOR REVIEW PRIOR TO SETTING THE SALARY. ADDITIONALLY, COST OF LIVING ADJUSTMENTS ARE CONSIDERED EACH YEAR AS PART OF THE ORGANIZATION'S BUDGETING PROCESS AND ARE ULTIMATELY APPROVED BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART VI, LINE 1: THE BOARD ROUTINELY VOTES TO EMPOWER THE FINANCE AND EXECUTIVE COMMITTEE WITH AUTHORITY TO APPROVE CONTRACTS AND MAKE DECISIONS ON BEHALF OF THE BOARD. FORM 990, PART IX, LINE 11G MARKETING CONTRACTOR 590,265. CONSULTING 61,929. AGENCY FEES 764,432. FORM 990, PART XI, LINE 9: RETURN OF PRIOR YEAR GRANT EXPENSE 5,500.