2024-10-28T20:09:31-07:00 2023-12-31 204994635 Iryna AC 1000 Broadway Ste 200-C Oakland CA 94607 990 2023-01-01 364582184 Laurel District Association LAUR 5104527392 4222 MacArthur Blvd Oakland CA 94619 Daniel Swafford Executive Director 2024-10-23 true true Kostyantyn Oreshkov EA P00923916 5104679506 2023 2024-10-15 13:58:12Z Daniel Swafford 4222 MacArthur Blvd Oakland CA 94619 428549 false X www.LaurelOakland.com X 2005 CA Promote improved neighborhoods through community oversight, development and activities. 8 8 6 220 0 289305 295521 45494 125324 26 3993 25 3711 334850 428549 0 0 68290 76577 0 2100 260524 344985 328814 421562 6036 6987 219066 220681 0 219066 220681 Our mission is to revitalize the commercial corridor of the Laurel District, one of Oaklands beloved and most unique communities. false false 158098 PUBLIC RIGHTS OF WAY (PROW)Maintenance and Landscaping - Continue the Maintenance and Landscaping Program - Service street treesCapital Improvements - Faade Improvements Continue to assist and facilitate faade improvement projects on the commercial corridor - Leveraging City Resources Seek ways for existing efforts (Laurel Design Guidelines, Litter Studies, Business Attraction Studies, etc.) to be implemented and supported by the City in zoning and business attraction efforts - Continue to share Design Guidelines with prospective and existing business and property ownersSecurity - Maintain 5 day-per-week Security services - Continue to expand license plate recognition capable camera installations - Work with property owners and merchants to enhance existing security camera coverage in high-crime areas 143344 124499 DISTRICT IDENTITY (DISI) Digital Marketing and New Website - Continue Online Engagement Maintain 2 Facebook accounts, and Instagram, updating daily with photos, features, and discussions. Enlist more merchants to utilize the Laurel District Association page as a direct-marketing tool - Connected Facebook and Instagram marketing to business support strategies promoting individual business and products and services found in Laurel through social media channels - Partner with Oaklandside for a comprehensive and targeted digital marketing campaign - Enhance Business Opportunities listings on our website - Launch public facing electronic newsletterPrint Advertising - Further targeted advertising plan to pull in shoppers and diners Business Directories and Business Promotions - Continue to strengthen the district brand through the marketing and advertising integration of The Laurel Oaklands Neighborhood campaign - Continue distribution of Laurel business directories/maps and marketing of district businesses locally and throughout greater Oakland - Initiated a district marketing campaign for business promotion to offset the negative impacts of COVID-19 and business activity restrictions, highlight businesses, The Laurel Oaklands Neighborhood, and the assets of the District - Expand social media and local digital news outreach to highlight district businesses Street Banners - Contract a banner company to upgrade brackets and restock aging banner inventory - Maintain rotation of two seasonal banner sets Public Events - Re-establish, post-COVID, the annual Laurel StreetFair, Halloween Trick-or-Treating, Lunar New Year Lion Dance Parade, - Showcase Laurel businesses at the Laurel Street Fair World Music Festival - Launched Live in the Laurel, a monthly live music series hosted by various businessesLaurel Block Captains - Expand and Support the active participation of Laurel business owners to improve the safety and cleanliness of the commercial district. 92589 825 Community Oversight, Development and Support Merchant Trainings and Communications - Conduct monthly meetings consisting of news updates, event scheduling and planning, security discussion, and marketing channels - Expand use of Laurel Merchant Discussion Facebook group Community Engagement - Continue to Present Online and Neighborhood Surveys - Coordinating Volunteers and staff for Business Attraction - Continue relationships and projects with Mills College Public Policy Department and Laurel Village Association 394031 true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 26 0 true 6 true false false false false false false false 0 false false false false false false false X 8 8 false false false false false false false true false false false true true true true false false true true false CA X X Daniel Swafford 5104527392 1980 Mountain Blvd 205 Oakland CA 94611 Daniel Swafford Executive Dir. 20.00 0.00 X 60900 0 0 Jain Williams President 0.50 0.00 X X 0 0 0 Joanne Wong-Lam Secretary 0.50 0.00 X X 0 0 0 Dorothy Okamoto Treasurer 0.50 0.00 X X 0 0 0 Alysia Gritz Board Member 0.50 0.00 X 0 0 0 Lori Mata Board Member 0.50 0.00 X 0 0 0 Vincent Phua Board Member 0.50 0.00 X 0 0 0 Kao Saelee Board Member 0.50 0.00 X 0 0 0 Zinzi Zareef Board Member 0.50 0.00 X 0 0 0 60900 0 false false false 0 211921 54700 28900 295521 District Events 713990 124499 124499 Fiscal Sponsorship 561000 825 825 125324 3993 3993 0 0 0 0 0 0 0 Rebates And Redemptions 3711 3711 3711 428549 125324 7704 0 0 0 0 60900 45675 15225 0 11325 11325 0 0 4352 3264 1088 0 0 1250 1250 0 0 0 24410 20900 1410 2100 18811 18811 1911 20 1891 1032 1032 0 2100 2100 4 4 0 0 0 0 0 9488 9356 132 District Events 98015 98015 Security 91381 91381 Maintenance & Landscaping 44407 44407 Capital Improvements 44393 44393 7783 5448 2335 421562 394031 25431 2100 213383 31749 183749 0 0 0 0 0 0 5683 5183 0 0 0 0 0 0 219066 220681 0 0 X 219066 220681 219066 220681 219066 220681 6987 -5372 X false false false X 202903 248814 240166 289305 295521 1276709 10858 17785 45494 125324 199461 0 0 0 213761 266599 240166 334799 420845 1476170 0 0 1476170 26 7 1 26 3993 4053 0 26 7 1 26 3993 4053 0 1947 2704 4831 25 3711 13218 215734 269310 244998 334850 428549 1493441 0.98840 0.99160 0.00270 0.00010 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Form 990, Part VI, Section A, Line 8b THE ORGANIZATION DOES NOT HAVE ANY COMMITTEES AUTHORIZED TO ACT ON BEHALF OF THE BOARD OF DIRECTORS. Form 990, Part VI, Section B, Line 11b Electronic review and Board President / Treasurer Approval. Digital copy sent to board members before filing. Form 990, Part VI, Section B, Line 15a Industry standards and experience. Form 990, Part VI, Section C, Line 19 Available upon request.