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      <Desc>IN 2023, THE 50+ INFLUENCERS OF THE CRIMSON COLLECTIVE DEDICATED AN IMPRESSIVE 1500 HOURS OF THEIR TIME TO SUPPORT A DIVERSE ARRAY OF CAUSES THROUGH COLLABORATIONS WITH 8 LOCAL AND NATIONAL CHARITIES. THEIR EFFORTS SPANNED A WIDE SPECTRUM OF INITIATIVES, FROM RAISING AWARENESS THROUGH SOCIAL MEDIA TO ATTENDING MANY FUNDRAISING EVENTS. THROUGH THEIR COMBINED REACH AND ENGAGEMENT, THEY AMPLIFIED THE VOICES OF THESE CHARITIES, ATTRACTING SIGNIFICANT PUBLIC ATTENTION AND ENCOURAGING WIDESPREAD PARTICIPATION IN EACH OF THESE CAUSES. THE CHARITIES AND FOUNDATIONS IMPACTED ARE AS FOLLOWS: SAMMY'S BUDDY, HUNTSMAN CANCER INSTITUTION, PRIMARY CHILDREN'S HOSPITAL, MS SOCIETY, SUCCESS IN EDUCATION, MAKE-A-WISH UTAH, ALL POLY SPORTS, AND PACIFIC ISLANDER CHAMBER OF COMMERCE. MOREOVER, THE CRIMSON COLLECTIVE INFLUENCERS LEVERAGED THEIR PLATFORMS NOT ONLY TO FUNDRAISE BUT ALSO TO EDUCATE AND INSPIRE ACTION WITHIN THEIR COMMUNITIES. BY SHARING PERSONAL STORIES, HOSTING LIVE DISCUSSIONS, AND PARTICIPATING IN HANDS-ON VOLUNTEER ACTIVITIES, THEY FOSTERED EMPATHY AND SOLIDARITY AMONG THEIR FOLLOWERS, ULTIMATELY CATALYZING MEANINGFUL CHANGE. THEIR COMMITMENT EXEMPLIFIES THE POWER OF INFLUENCERS TO DRIVE SOCIAL IMPACT AND HIGHLIGHTS THE IMPORTANCE OF USING DIGITAL PLATFORMS FOR ADVOCACY AND PHILANTHROPY IN THE MODERN AGE. IN 2023, CRIMSON COLLECTIVE INFLUENCERS ATTENDED MORE THAN 65 EVENTS, GARNERED MORE THAN 1 MILLION ENGAGEMENTS ON SOCIAL MEDIA AND IMPACTED OVER 1000 CHILDREN AND FAMILIES.</Desc>
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        <ManagementAndGeneralAmt>5482</ManagementAndGeneralAmt>
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        <EOYAmt>2645881</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
        <EOYAmt>15880</EOYAmt>
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      <TotalLiabilitiesGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>15880</EOYAmt>
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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <EOYAmt>2630001</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>2630001</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
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        <EOYAmt>2645881</EOYAmt>
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      <ReconcilationRevenueExpnssAmt>2615427</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>14574</NetUnrlzdGainsLossesInvstAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>false</FSAuditedInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc5">
      <PublicOrganization170Ind>X</PublicOrganization170Ind>
      <GiftsGrantsContriRcvd170Grp>
        <CurrentTaxYearAmt>5559995</CurrentTaxYearAmt>
        <TotalAmt>5559995</TotalAmt>
      </GiftsGrantsContriRcvd170Grp>
      <TotalCalendarYear170Grp>
        <CurrentTaxYearAmt>5559995</CurrentTaxYearAmt>
        <TotalAmt>5559995</TotalAmt>
      </TotalCalendarYear170Grp>
      <SubstantialContributorsTotAmt>4152646</SubstantialContributorsTotAmt>
      <PublicSupportTotal170Amt>1407349</PublicSupportTotal170Amt>
      <GrossInvestmentIncome170Grp>
        <CurrentTaxYearAmt>21630</CurrentTaxYearAmt>
        <TotalAmt>21630</TotalAmt>
      </GrossInvestmentIncome170Grp>
      <TotalSupportAmt>5581625</TotalSupportAmt>
      <GrossReceiptsRltdActivitiesAmt>1147</GrossReceiptsRltdActivitiesAmt>
      <First5Years170Ind>X</First5Years170Ind>
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    <IRS990ScheduleB documentId="RetDoc1">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleI documentId="RetDoc3">
      <GrantRecordsMaintainedInd>true</GrantRecordsMaintainedInd>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>CATHOLIC COMMUNITY SERVICES OF UTAH</BusinessNameLine1Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>224 NORTH 2200 WEST</AddressLine1Txt>
          <CityNm>SALT LAKE CITY</CityNm>
          <StateAbbreviationCd>UT</StateAbbreviationCd>
          <ZIPCd>84116</ZIPCd>
        </USAddress>
        <RecipientEIN>870212450</RecipientEIN>
        <IRCSectionDesc>501C3</IRCSectionDesc>
        <CashGrantAmt>150000</CashGrantAmt>
        <PurposeOfGrantTxt>SUPPORT</PurposeOfGrantTxt>
      </RecipientTable>
      <RecipientTable>
        <RecipientBusinessName>
          <BusinessNameLine1Txt>SHOUT INC DBA SHOUT UTAH SAMMY'S</BusinessNameLine1Txt>
          <BusinessNameLine2Txt>BUDDY PROGRAM</BusinessNameLine2Txt>
        </RecipientBusinessName>
        <USAddress>
          <AddressLine1Txt>1001 PONTIAC STREET</AddressLine1Txt>
          <CityNm>DENVER</CityNm>
          <StateAbbreviationCd>CO</StateAbbreviationCd>
          <ZIPCd>80220</ZIPCd>
        </USAddress>
        <RecipientEIN>474186488</RecipientEIN>
        <IRCSectionDesc>501C3</IRCSectionDesc>
        <CashGrantAmt>23000</CashGrantAmt>
        <PurposeOfGrantTxt>SUPPORT</PurposeOfGrantTxt>
      </RecipientTable>
      <Total501c3OrgCnt>2</Total501c3OrgCnt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE I, PAGE 1, PART I, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>GRANTS ARE GIVEN TO CAREFULLY SELECTED ORGANIZATIONS TO BE USED FOR THEIR GENERAL SUPPORT. NO FOLLOW-UP MONITORING OF THE GRANTS IS DEEMED NECESSARY.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
    <IRS990ScheduleO documentId="RetDoc4">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 - ORGANIZATION'S MISSION</FormAndLineReferenceDesc>
        <ExplanationTxt>TO ELEVATE AND ADVANCE SOCIETY AND THE DIGNITY OF EACH HUMAN BY FOSTERING, PROMOTING, AND ENCOURAGING A SIGNIFICANT INCREASE IN INDIVIDUAL AND COMPANY INVOLVEMENT IN CHARITABLE CAUSES, WORK, AND EFFORTS, AS WELL AS ASSISTING TO BUILD THE QUALITY OF GEOGRAPHICAL CITIES OR LOCATIONS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 2, PART III, LINE 4A</FormAndLineReferenceDesc>
        <ExplanationTxt>IN 2023, THE 50+ INFLUENCERS OF THE CRIMSON COLLECTIVE DEDICATED AN IMPRESSIVE 1500 HOURS OF THEIR TIME TO SUPPORT A DIVERSE ARRAY OF CAUSES THROUGH COLLABORATIONS WITH 8 LOCAL AND NATIONAL CHARITIES. THEIR EFFORTS SPANNED A WIDE SPECTRUM OF INITIATIVES, FROM RAISING AWARENESS THROUGH SOCIAL MEDIA TO ATTENDING MANY FUNDRAISING EVENTS. THROUGH THEIR COMBINED REACH AND ENGAGEMENT, THEY AMPLIFIED THE VOICES OF THESE CHARITIES, ATTRACTING SIGNIFICANT PUBLIC ATTENTION AND ENCOURAGING WIDESPREAD PARTICIPATION IN EACH OF THESE CAUSES. THE CHARITIES AND FOUNDATIONS IMPACTED ARE AS FOLLOWS: SAMMY'S BUDDY, HUNTSMAN CANCER INSTITUTION, PRIMARY CHILDREN'S HOSPITAL, MS SOCIETY, SUCCESS IN EDUCATION, MAKE-A-WISH UTAH, ALL POLY SPORTS, AND PACIFIC ISLANDER CHAMBER OF COMMERCE. MOREOVER, THE CRIMSON COLLECTIVE INFLUENCERS LEVERAGED THEIR PLATFORMS NOT ONLY TO FUNDRAISE BUT ALSO TO EDUCATE AND INSPIRE ACTION WITHIN THEIR COMMUNITIES. BY SHARING PERSONAL STORIES, HOSTING LIVE DISCUSSIONS, AND PARTICIPATING IN HANDS-ON VOLUNTEER ACTIVITIES, THEY FOSTERED EMPATHY AND SOLIDARITY AMONG THEIR FOLLOWERS, ULTIMATELY CATALYZING MEANINGFUL CHANGE. THEIR COMMITMENT EXEMPLIFIES THE POWER OF INFLUENCERS TO DRIVE SOCIAL IMPACT AND HIGHLIGHTS THE IMPORTANCE OF USING DIGITAL PLATFORMS FOR ADVOCACY AND PHILANTHROPY IN THE MODERN AGE. IN 2023, CRIMSON COLLECTIVE INFLUENCERS ATTENDED MORE THAN 65 EVENTS, GARNERED MORE THAN 1 MILLION ENGAGEMENTS ON SOCIAL MEDIA AND IMPACTED OVER 1000 CHILDREN AND FAMILIES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART V</FormAndLineReferenceDesc>
        <ExplanationTxt>FORM 990, PART V, LINE 2A: NO FORM W-2S WERE FILED UNDER THE TAXPAYER'S TAXPAYER IDENTIFICATION NUMBER. A PORTION OF THE PAYROLL EXPENSES ARE ALLOCATED TO THIS ORGANIZATION THROUGH A GENERAL JOURNAL ENTRY, BUT NOT THROUGH THE PAYROLL SYSTEM. ALL PAYROLL EXPENSES ARE PAID UNDER THE TIN OF KEN GARFF AUTOMOTIVE GROUP.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>MATTHEW GARFF BUSINESS RELATIONSHIP KACEE SKRYPEK BUSINESS RELATIONSHIP MARK RICHARDS BUSINESS RELATIONSHIP</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FORM 990 WILL BE REVIEWED BY THE TREASURER OF THE ORGANIZATION BEFORE IT IS FILED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>DOCUMENTS AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>SOCIAL INFLUENCERS 2,445,759 0 0 OTHER FEES FOR SERVICES 0 229 7,241 TOTAL 2,445,759 229 7,241</ExplanationTxt>
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  </ReturnData>
</Return>