2024-04-10T13:18:55-04:00 2023-06-30 263806553 RATLIFF & ASSOCIATES PC 2501 PARKVIEW DR STE 205 FORT WORTH TX 76102 990 2022-07-01 760123025 AMERICAN MARKETING ASSOCIATION HOUSTON CHAPTER AMER 7134821021 PO BOX 27983 HOUSTON TX 77227 STACEY EDDINGTON MOORE EXECUTIVE DIRECTOR 7134173451 2024-03-14 true STACEY MOORE 999009999 true CYNTHIA A COX P01400154 8173323222 2024-04-09 2022 2023-04-26 12:10:37Z AMERICAN MARKETING ASSOCIATION STACEY EDDINGTON MOORE PO BOX 27983 HOUSTON TX 77227 284233 false X AMAHOUSTON.ORG X 1984 TX TO ELEVATE THE HOUSTON MARKETING COMMUNITY AND ITS DIVERSE MEMBERS THROUGH SUPERIOR EDUCATIONAL OPPORTUNITIES, NETWORKING, AND CAREER RESOURCES. 41 40 0 87 22650 16478 65145 99820 152865 169951 7513 5247 120 0 225643 275018 8000 16000 0 41298 44804 0 12617 209942 231453 259240 292257 -33597 -17239 475433 449968 14008 5791 461425 444177 X TO ELEVATE THE HOUSTON MARKETING COMMUNITY AND ITS DIVERSE MEMBERS THROUGH SUPERIOR EDUCATIONAL OPPORTUNITIES, NETWORKING, AND CAREER RESOURCES. false false 226468 16000 147301 EDUCATION- EDUCATION IS KEY FOR THE AMERICAN MARKETING ASSOCIATION HOUSTON CHAPTER (AMA HOUSTON). THEY PROVIDE NUMEROUS OPPORTUNITIES IN VARIOUS FORMATS TO BOTH MEMBERS AND NON-MEMBERS TO GAIN KNOWLEDGE FOR APPLICATION IN THEIR MARKETING AND COMMUNICATION EFFORTS. ALL OF THEIR FUNCTIONS ARE OPEN TO BOTH MEMBERS AND NON-MEMBERS. THEY ALSO WORK TO GIVE BACK TO THE COMMUNITY BY PROVIDING GRANTS TO HOUSTON AREA NONPROFIT ORGANIZATIONS TO ASSIST WITH THEIR MARKETING EFFORTS AS WELL AS SCHOLARSHIPS TO MARKETING UNDERGRADUATE STUDENTS. THIS GIFT OF EDUCATION AND SHARING OF THEIR MEMBERS' KNOWLEDGE AND EXPERIENCE HELPS FULFILL AMA HOUSTON'S MISSION OF ELEVATING THE MARKETING COMMUNITY. SEE SCHEDULE O FOR FURTHER INFORMATION 9467 22650 NETWORKING & CAREER RESOURCES- WEEKLY EMPLOYMENT RESOURCE NEWSLETTER- AMA HOUSTON PROVIDES A FREE WEEKLY JOB POSTING NEWSLETTER UPDATE VIA E-MAIL TO ITS MEMBERS WHICH LISTS MARKETING RELATED JOB OPPORTUNITIES IN THE HOUSTON AREA. A NOMINAL FEE IS PAID BY THE LISTING COMPANIES TO ADVERTISE THEIR JOB OPENINGS IN THIS BENEFICIAL RESOURCE. AMA HOUSTON'S MEMBERS THAT POST A JOB OPENING RECEIVE A DISCOUNT. THE NEWSLETTER FURTHER GOES TO PROMOTE THE MISSION OF AMA IN ELEVATING THE CITY'S MARKETING COMMUNITY. SEE SCHEDULE O FOR FURTHER INFORMATION 235935 true true false false false false false false false false false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false true 3 0 true 0 true true false false false false false false false false false false false false false X 41 40 false false false false true true false true true false false true false false false true false false X STACEY EDDINGTON MOORE 7134821021 PO BOX 27983 HOUSTON TX 77227 STACEY EDDINGTON MOORE EXECUTIVE DI 27.00 X 42000 0 0 VLAD VIDAEFF PRESIDENT 13.00 X X 0 0 0 DORI ALBORA PRESIDENT-EL 9.00 X X 0 0 0 EMILY RHODES SECRETARY 4.00 X X 0 0 0 GLORIA FARRELL CHAIR- TECHN 3.00 X 0 0 0 HAMI ARRINGTON IM P-PRES/AG 4.00 X X 0 0 0 TODD GREGORY VP-MBRSHP & 9.00 X 0 0 0 MARCIE JONES MEMBER ACQUI 4.00 X 0 0 0 MICHELLE DAVIS VOLUNTEER PR 4.00 X 0 0 0 JONATHAN MADRIGAL CHAIR- MBR M 3.00 X 0 0 0 SHANTHI SUBRAMANIAN MENTORSHIP P 4.00 X 0 0 0 RAY SMITH CHAIR-HOSPIT 3.00 X 0 0 0 ROBIN TOOMS COMMUNITY GR 4.00 X 0 0 0 JILL MANTY VP-PROGRAMMI 9.00 X 0 0 0 MARISA RINNAN ACADEMY CO-C 3.00 X 0 0 0 ALISA HSU-YOUNG ACADEMY CO-C 3.00 X 0 0 0 EDGARDO DE LA GARZA CRYSTAL AWRD 3.00 X 0 0 0 CATRINA BALLARD CRYSTAL AWRD 3.00 X 0 0 0 KEN PENNY LUNCHEON PRE 4.00 X 0 0 0 ANABELLE ROMAN LUNCHEON SER 4.00 X 0 0 0 SARAH CRADDOCK CO-CHAIR - C 3.00 X 0 0 0 STEVEN LEEPER CO-CHAIR - C 3.00 X 0 0 0 HENRY ADASO CO-CHR- AGEN 3.00 X 0 0 0 ALEECE HOBSON CHAIR-EVENT 3.00 X 0 0 0 CARRIE WARD CO-VP-COMMUN 9.00 X 0 0 0 ROBBIE STEVENS CO-VP-COMMUN 9.00 X 0 0 0 MADELINE GREELY CHAIR-EMAIL 3.00 X 0 0 0 SHELLEY STEWARD CHAIR-WEBSIT 3.00 X 0 0 0 REBECCA BURLEY CHAIR - SOCI 3.00 X 0 0 0 ROBIN STURGIS CHAIR-EMAIL 3.00 X 0 0 0 KEITH KRIEGLER VP-SPONSRS & 9.00 X 0 0 0 HEATHER SASSER VP- AMA GIVE 9.00 X 0 0 0 STEPHEN MENDOZA CHAIR-GIVES 3.00 X 0 0 0 FRANK SENDRA CHAIR-GIVES 3.00 X 0 0 0 CINDY ARZOLA CHAIR-GIVES 3.00 X 0 0 0 KRISTY BELL PENNY TODD S 4.00 X 0 0 0 ROBERT MELVIN VP- JOBS PRO 9.00 X 2443 0 0 SHEANA HAMILL JOB FORWARD/ 4.00 X 0 0 0 ANDY BOWDEN JOB FORWARD/ 9.00 X 0 0 0 COREY WITT DEI 4.00 X 0 0 0 ALIASGHER SUNELWALA CHR-EVT REGI 3.00 X 0 0 0 SARA BROWN ACADEMY CO-C 3.00 X 0 0 0 BJ GERJES CRYSTAL AWRD 3.00 X 0 0 0 CARLA MARIE WILLIAMS CCHR-OUTLG E 3.00 X 0 0 0 LUCAS LOMBARDI CHR-DIG ANLS 3.00 X 0 0 0 CANDACE PARKER CHR-DSGN&BRN 3.00 X 0 0 0 44443 false false false 29270 2841 67709 99820 CRYSTAL AWARDS EVENT 514900 99427 99427 MONTHLY EDUCATIONAL LUNCHEON 611600 24616 24616 JOB REFERRAL LISTINGS 541800 22650 22650 MARKETING EDGE CONFERENCE 611600 16375 16375 ACADEMY WORKSHOPS 611600 6883 6883 169951 1596 1596 3651 3651 3651 3651 9215 2841 9215 275018 152548 22650 8500 8500 7500 7500 44804 21874 16676 6254 3950 1777 1580 593 9588 9588 1385 918 467 12457 5605 4983 1869 7704 3466 3082 1156 1552 698 621 233 5478 2465 2192 821 CRYSTAL AWARDS GALA EXP 109158 109158 EDUCATIONAL LUNCHEON EXP 37556 37556 MARKETING EDGE CONFER EXP 22586 22586 LEADERSHIP DEVELOPMENT 11290 5083 4516 1691 8749 8749 292257 235935 43705 12617 420122 389707 55311 60261 475433 449968 14008 5791 14008 5791 X 461425 444177 461425 444177 475433 449968 -17239 -9 X false false false X 116884 75524 53489 65145 99820 410862 116884 75524 53489 65145 99820 410862 92228 318634 3248 1205 2756 1682 5247 14138 26070 17478 43548 468548 532520 0.68000 0.69220 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED true SCHOLARSHIPS 2 7500 SCHEDULE I, PAGE 1, PART I, LINE 2 AMA HOUSTON ASSIGNS A MENTOR, USUALLY A BOARD MEMBER, TO EACH GRANT RECIPIENT ORGANIZATION. THEY MEET REGULARLY THROUGHOUT THE YEAR TO ASSIST THE RECIPIENT WITH THEIR MARKETING NEEDS TO ENSURE THEY ARE SPENDING THEIR GRANT MONEY IN THE BEST POSSIBLE WAY. DURING THE CURRENT FISCAL YEAR, 2 GRANTS WERE AWARDED TOTALING 8500; NEITHER WAS LARGE ENOUGH TO BE LISTED IN PART 2. AMA HOUSTON AWARDS THE PENNY TODD SCHOLARSHIPS TO FULL-TIME STUDENTS MAJORING IN MARKETING OR A RELATED FIELD. THESE SCHOLARSHIPS ARE AWARDED TO INDIVIDUALS BASED UPON A SPECIFIED SET OF CRITERIA AS PREDETERMINED BY THE DESIGNATED SCHOLARSHIP COMMITTEE, MADE UP OF CERTAIN BOARD MEMBERS AND OTHER DESIGNATED INDIVIDUALS. NOT ALL ELIGIBLE APPLICANTS WILL RECEIVE A SCHOLARSHIP. FORM 990 AMA HOUSTON IS A CHAPTER OF THE NATIONAL AMA. ALTHOUGH AMA HOUSTON OPERATES AND MAKES DECISIONS INDEPENDENT OF THE NATIONAL AMA, THEY OPERATE WITHIN THE NATIONAL AMA CONSTITUTION AND BYLAWS. AMA HOUSTON MEMBERS PAY THE MEMBERSHIP FEE TO THE NATIONAL AMA, WHO THEN REMITS THOSE PAYMENTS TO AMA HOUSTON, KEEPING A SET PERCENTAGE AT THE NATIONAL AMA LEVEL. FORM 990, PAGE 1, PART I, LINE 6 AMA HAS OVER 200 VOLUNTEERS THAT WORK THROUGHOUT THE YEAR TO HELP PRODUCE EVENTS. THIS INCLUDES EVENT REGISTRATION AND FACILITATING INTERACTION AND NETWORKING AMONG ATTENDEES. VOLUNTEERS ALSO HELP DRAFT COMMUNICATIONS INCLUDING EMAILS, BLOG POSTS AND WEB UPDATES. THROUGH THEIR MENTORING PROGRAM, AMA VOLUNTEERS ARE PAIRED UP WITH YOUNG MARKETERS TO HELP THEM BUILD VALUABLE BUSINESS SKILLS. AMA HOUSTON VOLUNTEERS GAIN NEW SKILLS, NETWORK, AND MENTOR OTHERS. ALL OF THE BOARD MEMBERS ARE VOLUNTEERS AND HELP GUIDE THE ORGANIZATION IN FULFILLING THEIR MISSION. FORM 990, PART III CONTINUED FROM PSA 1: -- MONTHLY EDUCATIONAL EVENTS- AMA HOUSTON HOSTS EDUCATIONAL EVENTS SEVERAL TIMES DURING THE YEAR WHICH ARE OPEN TO BOTH MEMBERS AND NON-MEMBERS. THESE REGULARLY SCHEDULED LUNCHEONS FEATURE LOCAL AND NATIONALLY KNOWN SPEAKERS AND BRAND REPRESENTATIVES WHO DISCUSS A WIDE RANGE OF MARKETING RELATED TOPICS AND INSIGHTS. THEY HELD 9 SUCH EVENTS DURING THE 2022-2023 YEAR WITH A TOTAL OF 503 ATTENDEES. THE LUNCHEONS ARE ONE OF THE CHAPTER'S KEY NETWORKING OPPORTUNITIES, WITH NEARLY AN HOUR OF NETWORKING BUILT IN AT THE START OF THE EVENT, PRIOR TO THE LUNCH SERVICE AND SPEAKER PRESENTATION. -- AMA HOUSTON ACADEMY- AMA HOUSTON HOSTS SEVERAL WORKSHOPS DURING THE YEAR, TYPICALLY HELD IN THE MORNING FOR A COUPLE OF HOURS. THESE WORKSHOPS TAKE A DEEPER LOOK INTO THE KEY OPPORTUNITIES AND CHALLENGES FACING EVERY MARKETER TODAY. THE INFORMATION IS PRESENTED BY A PANEL OF MARKETING EXPERTS WHO DISCUSS AND TEACH THE ATTENDEES HOW TO APPLY REAL-TIME, REAL- WORLD SOLUTIONS TO THEIR MARKETING AND COMMUNICATIONS EFFORTS. THE TOPICS CROSS TRADITIONAL INDUSTRY SEGMENTS SO THAT MARKETERS FROM ALL COMPANY TYPES, JOB TITLES, FUNCTIONS AND DISCIPLINES WILL BE ABLE TO APPLY THE KNOWLEDGE PRESENTED TO THEIR EVERYDAY JOBS AND BROADEN THEIR MARKETING SKILLS. DURING THE CURRENT FISCAL 2022-2023 YEAR, THEY HELD SEVEN OF THESE EVENTS WITH A TOTAL OF 500 ATTENDEES. THESE WORKSHOPS ALLOW FOR IN-PERSON AS WELL AS VIRTUAL ATTENDANCE. -- MARKETING EDGE- AMA HOUSTON HOLDS AN ANNUAL, FULL-DAY CONFERENCE WHICH CONSISTS OF 2-3 KEYNOTE SPEAKERS FROM LARGE GLOBAL OR US-BASED BRANDS AND COMPANIES WHO ARE WELL VERSED IN A WIDE RANGE OF MARKETING TOPICS AND TRENDS. THESE PRESENTATIONS ARE FOLLOWED BY BREAK-OUT PANEL SESSIONS FOR FURTHER DISCUSSION. THEY HAD ABOUT 107 ATTENDEES IN THE CURRENT YEAR'S CONFERENCE. FACILITATED NETWORKING SEGMENTS ARE ALSO A KEY COMPONENT OF THE CONFERENCE, ALLOWING ATTENDEES TO MEET FELLOW MARKETERS AND BROADEN THEIR PROFESSIONAL NETWORKS. -- AMA HOUSTON GIVES BACK- EACH YEAR, AMA HOUSTON DISTRIBUTES A PORTION OF THE CHAPTER'S NET INCOME IN THE FORM OF AMA GIVES BACK GRANTS. FOUNDED IN 2008 AS THE PHILANTHROPIC ARM OF AMA HOUSTON, AMA GIVES BACK HAS PROVIDED NEARLY 160,000 IN GRANTS TO HOUSTON NON-PROFITS PROFITS TO ASSIST AND EDUCATE THEM IN THEIR MARKETING EFFORTS. GRANT RECIPIENTS RECEIVE FUNDS TO HELP WITH A WIDE VARIETY OF MARKETING INITIATIVES TO PROMOTE THEIR CAUSES, ALLOWING THEM TO FULFILL THEIR MISSION AND PROVIDE SUPPORT AND SERVICES TO HOUSTON AND ITS SURROUNDING COMMUNITIES. IN ADDITION, AMA HOUSTON MEMBERS AND BOARD MEMBERS DONATE THEIR TIME AS MENTORS TO ASSIST THE GRANT RECIPIENTS WITH THEIR MARKETING, HELPING FURTHER TIE THE CHAPTER'S MISSION OF EDUCATION INTO ITS PHILANTHROPIC ENDEAVORS. -- THE PENNY TODD SCHOLARSHIP (PART OF AMA HOUSTON GIVES BACK) AMA REALIZES THE SIGNIFICANCE OF MARKETING CAREERS AND BELIEVES IN GUIDING AND SUPPORTING FUTURE MARKETERS IN THEIR EDUCATION EFFORTS. THE PENNY TODD SCHOLARSHIP WAS FOUNDED IN 2016 TO HONOR OF THIS VISIONARY PAST PRESIDENT AND SUPPORT THESE STUDENTS. THEY HAVE SINCE AWARDED MORE THAN 37,500 TO DESERVING HOUSTON-AREA UNDERGRADUATE COLLEGE STUDENTS MAJORING IN MARKETING OR A RELATED FIELD. THEY AWARDED 7,500 TO STUDENTS IN THE 2022-2023 YEAR. -- CRYSTAL AWARDS GALA- FOR 37 YEARS, AMA HOUSTON'S ANNUAL CRYSTAL AWARDS REMAINS THE LARGEST MARKETING AWARDS PROGRAM IN THE CITY. EACH YEAR, COMPANIES ARE INVITED TO ENTER THEIR WORK INTO MORE THAN 90 MARKETING RELATED CATEGORIES. A PANEL OF ESTEEMED JUDGES FROM NATIONAL RECOGNIZED BRANDS FROM ACROSS THE US REVIEW THE WORK AND THE WINNERS OF EACH CATEGORY ARE ANNOUNCED AT THE ANNUAL CRYSTAL AWARDS GALA. THERE WERE 492 ATTENDEES TO THE EVENT IN THE CURRENT FISCAL YEAR. THE CRYSTAL AWARDS IS MORE THAN A "BEAUTY CONTEST". GREAT DESIGN DOESN'T WIN AWARDS AT THE CRYSTAL AWARDS. ENTRANTS HAVE TO SHOW RESULTS AND EXPLAIN HOW THEIR MARKETING HELPED ENHANCE THE BOTTOM LINE OR PROVIDED NEW AND FRESH MARKETING IDEAS. THIS HELPS FURTHER THE CHAPTER'S MISSION OF ELEVATING THE HOUSTON MARKETING COMMUNITY BECAUSE THE CRYSTAL AWARDS IS THE ONLY AWARDS SHOW IN THE CITY THAT FOCUSES ON RESULTS, PROVING THAT MARKETING AND MARKETERS CAN PRODUCE WORK THAT IMPROVES A COMPANY'S FINANCIAL PERFORMANCE. CONTINUED FROM PSA 2: MONTHLY NETWORKING OPPORTUNITIES- AMA HOUSTON HOSTS FREE MONTHLY NETWORKING EVENTS WHICH NOT ONLY PROVIDE AN ENVIRONMENT CONDUCIVE FOR MEMBERS AND ATTENDEES TO ENGAGE WITH OTHERS IN THEIR INDUSTRY TO SHARE THEIR IDEAS AND EXPERIENCES, BUT ALSO INTRODUCES NON-MEMBERS TO THE AMA HOUSTON ORGANIZATION TO FURTHER ITS REACH IN THE INDUSTRY. IN THE 2022-2023 YEAR, AMA HOUSTON WAS ABLE TO HOST 10 SUCH EVENTS WITH APPROXIMATELY 400 ATTENDEES. FORM 990, PAGE 6, PART VI, LINE 6 THE ORGANIZATION IS MADE UP OF INDIVIDUALS WHO PAY A FEE FOR MEMBERSHIP. FORM 990, PAGE 6, PART VI, LINE 7A MEMBERS OF THE ORGANIZATION HAVE VOTING RIGHTS IN THE ELECTION OF BOARD MEMBERS. CURRENT BOARD MEMBERS PROVIDE A LIST OF RECOMMENDED CANDIDATES FOR REPLACEMENT AND THEN THE MEMBERS OF THE ORGANIZATION ELECT THE NEW MEMBERS. MEMBERS OF THE ORGANIZATION ALSO VOTE ON MEMBERSHIP DUES INCREASES, IN ACCORDANCE WITH THE BY-LAWS. FORM 990, PAGE 6, PART VI, LINE 11B THE 990 IS PREPARED BY A CPA WHO IS FAMILIAR WITH NON-PROFITS. THE DRAFT 990 IS SENT TO THE ORGANIZATION AND FURTHER DISTRIBUTED TO THE BOARD FOR REVIEW. THE BOARD WILL ADDRESS ANY QUESTIONS WITH THE PREPARER IN ORDER TO BETTER UNDERSTAND THE REPORTS AND SUGGEST CHANGES AS NEEDED. ONCE ANY CHANGES HAVE BEEN MADE AND APPROVED, THE 990 WILL BE FILED. ONCE THE 990 HAS BEEN ACCEPTED BY THE IRS, A FINAL COPY IS SENT TO THE BOARD. FORM 990, PAGE 6, PART VI, LINE 15A THE BOARD REVIEWS AND APPROVES THE EXECUTIVE DIRECTORS SALARY. ALTHOUGH NO FORMAL PROCESS IS USED TO OBTAIN SALARIES FOR COMPARABLE POSITIONS OF SIMILAR TYPE ORGANIZATIONS, SOME BOARD MEMBERS HAVE EXPOSURE TO MARKET SALARIES WHICH ARE CONSIDERED DURING THE APPROVAL PROCESS. FORM 990, PAGE 6, PART VI, LINE 19 GOVERNING DOCUMENTS ARE MADE AVAILABLE AT THE CHAPTER OFFICE UPON REQUEST.