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      <ActivityOrMissionDesc>THE MISSION OF THE NORTH CAROLINA AZALEA FESTIVAL IS TO BE NATIONALLY RECOGNIZED AS A SHOWCASE FOR OUR COMMUNITY'S RICH ARRAY OF ARTWORK, GARDENS, HISTORY AND CULTURE THROUGH RECREATIONAL, EDUCATION AND FAMILY ORIENTED EVENTS. THE FESTIVAL ENCOURAGES VOLUNTEERISM AND CIVIC INVOLVEMENT AS IT CONTRIBUTES TO THE REGION'S ECONOMY AND PROMOTES THE UNIQUE QUALITIES OF WILMINGTON'S RIVER-TO-SEA COMMUNITY.</ActivityOrMissionDesc>
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      <MissionDesc>THE MISSION OF THE NORTH CAROLINA AZALEA FESTIVAL IS TO BE NATIONALLY RECOGNIZED AS A SHOWCASE FOR OUR COMMUNITY'S RICH ARRAY OF ARTWORK, GARDENS, HISTORY AND CULTURE THROUGH RECREATIONAL, EDUCATION AND FAMILY ORIENTED EVENTS. THE FESTIVAL ENCOURAGES VOLUNTEERISM AND CIVIC INVOLVEMENT AS IT CONTRIBUTES TO THE REGION'S ECONOMY AND PROMOTES THE UNIQUE QUALITIES OF WILMINGTON'S RIVER-TO-SEA COMMUNITY</MissionDesc>
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      <Desc>The North Carolina Azalea Festival at Wilmington, Inc. (the "Festival") plans, organizes and presents an annual community-based festival for one week each April when the area's azaleas are in full bloom. The Festival is designed to educate participants on the artistry, history, culture, and beauty of the Wilmington, NC area while promoting community pride, volunteerism, and civic awareness. The Festival's events/activities, which include a street fair; parade; garden and historical home tours; art shows; concerts; and various other family-oriented attractions, are attended by 300,000+ people. The following events and activities all take place during the week of the annual Festival: 1. A street fair and art exhibition showcasing the work of area artisans, craftsmen and area food vendors. 2. Public staged performances showcasing the talents of area musicians and dancers. This includes two days of multicultural programing which features contemporary and traditional music, dance, and ethnic pageantry highlighting Wilmington's cultural diversity. 3. A parade featuring marching bands from area and other North Carolina high schools; various youth organizations such as Girls Scouts and Boy Scouts, area performing arts organizations, and various civic organizations. 4. Youth sporting events including running and boxing competitions. 5. A children's art contest and exhibition. 6. A scholarship pageant for high school juniors from area schools. Pageant winners receive an academic scholarship and are invited to serve as Festival ambassadors. 7. Evening downtown Wilmington concerts featuring talent designed to draw members of the greater Wilmington area into the downtown area where the majority of festival events and activities occur. 8. Other family and youth oriented activities, such as a fireworks display and area elementary school visits, all designed to bring community awareness to the Festival and its mission. Events held in partnership with other non-profit public charities include: 1. A historic home tour which showcases the area's heritage, educating the general public on the historical significance of the Wilmington area and the importance of historic preservation. 2. A Wilmington area garden tour which showcases the area's beauty. 3. A concert, featuring culturally diverse musicians, to encourage a wide range of demographics to come out and enjoy the festival together. Each year the Festival selects a local artist to showcase his or her talent by creating an original piece of artwork to serve as the official artwork for that festival year. The selected piece of art is reprinted as the official Azalea Festival poster and is used to adorn other merchandise items.</Desc>
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        <FundraisingAmt>9865</FundraisingAmt>
      </OtherSalariesAndWagesGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>6758</TotalAmt>
        <ProgramServicesAmt>4730</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1352</ManagementAndGeneralAmt>
        <FundraisingAmt>676</FundraisingAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>13333</TotalAmt>
        <ProgramServicesAmt>9333</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2667</ManagementAndGeneralAmt>
        <FundraisingAmt>1333</FundraisingAmt>
      </PayrollTaxesGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>6325</TotalAmt>
        <ManagementAndGeneralAmt>6325</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>71835</TotalAmt>
        <ProgramServicesAmt>71835</ProgramServicesAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>75556</TotalAmt>
        <FundraisingAmt>75556</FundraisingAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>3866</TotalAmt>
        <ManagementAndGeneralAmt>3866</ManagementAndGeneralAmt>
      </OfficeExpensesGrp>
      <OccupancyGrp>
        <TotalAmt>29057</TotalAmt>
        <ProgramServicesAmt>5811</ProgramServicesAmt>
        <ManagementAndGeneralAmt>20340</ManagementAndGeneralAmt>
        <FundraisingAmt>2906</FundraisingAmt>
      </OccupancyGrp>
      <TravelGrp>
        <TotalAmt>23616</TotalAmt>
        <ProgramServicesAmt>23616</ProgramServicesAmt>
      </TravelGrp>
      <InterestGrp>
        <TotalAmt>118</TotalAmt>
        <ManagementAndGeneralAmt>118</ManagementAndGeneralAmt>
      </InterestGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>12786</TotalAmt>
        <ProgramServicesAmt>12786</ProgramServicesAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>75760</TotalAmt>
        <ProgramServicesAmt>59093</ProgramServicesAmt>
        <ManagementAndGeneralAmt>16667</ManagementAndGeneralAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>Other Festival Expenses</Desc>
        <TotalAmt>386394</TotalAmt>
        <ProgramServicesAmt>386394</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Food &amp; Beverage</Desc>
        <TotalAmt>244721</TotalAmt>
        <ProgramServicesAmt>244721</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Entertainers</Desc>
        <TotalAmt>230425</TotalAmt>
        <ProgramServicesAmt>230425</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Equipment Rental</Desc>
        <TotalAmt>115411</TotalAmt>
        <ProgramServicesAmt>115411</ProgramServicesAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>193516</TotalAmt>
        <ProgramServicesAmt>171662</ProgramServicesAmt>
        <ManagementAndGeneralAmt>21854</ManagementAndGeneralAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>1679175</TotalAmt>
        <ProgramServicesAmt>1472220</ProgramServicesAmt>
        <ManagementAndGeneralAmt>108719</ManagementAndGeneralAmt>
        <FundraisingAmt>98236</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>1384684</BOYAmt>
        <EOYAmt>1465189</EOYAmt>
      </CashNonInterestBearingGrp>
      <AccountsReceivableGrp>
        <BOYAmt>19337</BOYAmt>
        <EOYAmt>40339</EOYAmt>
      </AccountsReceivableGrp>
      <InventoriesForSaleOrUseGrp>
        <BOYAmt>12616</BOYAmt>
        <EOYAmt>4807</EOYAmt>
      </InventoriesForSaleOrUseGrp>
      <PrepaidExpensesDefrdChargesGrp>
        <BOYAmt>19595</BOYAmt>
        <EOYAmt>5255</EOYAmt>
      </PrepaidExpensesDefrdChargesGrp>
      <LandBldgEquipCostOrOtherBssAmt>395282</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>185485</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>209082</BOYAmt>
        <EOYAmt>209797</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <OtherAssetsTotalGrp>
        <BOYAmt>4488</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </OtherAssetsTotalGrp>
      <TotalAssetsGrp>
        <BOYAmt>1649802</BOYAmt>
        <EOYAmt>1725387</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>16774</BOYAmt>
        <EOYAmt>1913</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <DeferredRevenueGrp>
        <BOYAmt>13351</BOYAmt>
        <EOYAmt>36061</EOYAmt>
      </DeferredRevenueGrp>
      <MortgNotesPyblScrdInvstPropGrp>
        <BOYAmt>37619</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </MortgNotesPyblScrdInvstPropGrp>
      <OtherLiabilitiesGrp>
        <BOYAmt>1634858</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>1702602</BOYAmt>
        <EOYAmt>37974</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrgDoesNotFollowFASB117Ind>X</OrgDoesNotFollowFASB117Ind>
      <CapStkTrPrinCurrentFundsGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </CapStkTrPrinCurrentFundsGrp>
      <PdInCapSrplsLandBldgEqpFundGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </PdInCapSrplsLandBldgEqpFundGrp>
      <RtnEarnEndowmentIncmOthFndsGrp>
        <BOYAmt>-52800</BOYAmt>
        <EOYAmt>1687413</EOYAmt>
      </RtnEarnEndowmentIncmOthFndsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>-52800</BOYAmt>
        <EOYAmt>1687413</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>1649802</BOYAmt>
        <EOYAmt>1725387</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>1740213</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>0</FSAuditedInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PubliclySupportedOrg509a2Ind>X</PubliclySupportedOrg509a2Ind>
      <GiftsGrantsContrisRcvd509Grp>
        <CurrentTaxYearMinus4YearsAmt>646862</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearAmt>1834824</CurrentTaxYearAmt>
        <TotalAmt>2481686</TotalAmt>
      </GiftsGrantsContrisRcvd509Grp>
      <GrossReceiptsAdmissionsGrp>
        <CurrentTaxYearMinus4YearsAmt>1389574</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>100661</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2060672</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>2088177</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>1580289</CurrentTaxYearAmt>
        <TotalAmt>7219373</TotalAmt>
      </GrossReceiptsAdmissionsGrp>
      <Total509Grp>
        <CurrentTaxYearMinus4YearsAmt>2036436</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>100661</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2060672</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>2088177</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>3415113</CurrentTaxYearAmt>
        <TotalAmt>9701059</TotalAmt>
      </Total509Grp>
      <AmountsRcvdDsqlfyPersonGrp>
        <TotalAmt>0</TotalAmt>
      </AmountsRcvdDsqlfyPersonGrp>
      <SubstantialContributorsAmtGrp>
        <TotalAmt>0</TotalAmt>
      </SubstantialContributorsAmtGrp>
      <SubstAndDsqlfyPrsnsTotGrp>
        <TotalAmt>0</TotalAmt>
      </SubstAndDsqlfyPrsnsTotGrp>
      <PublicSupportTotal509Amt>9701059</PublicSupportTotal509Amt>
      <GrossInvestmentIncome509Grp>
        <CurrentTaxYearMinus4YearsAmt>935</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>722</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>366</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>205</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>13660</CurrentTaxYearAmt>
        <TotalAmt>15888</TotalAmt>
      </GrossInvestmentIncome509Grp>
      <InvestmentIncomeAndUBTIGrp>
        <CurrentTaxYearMinus4YearsAmt>935</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>722</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>366</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>205</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>13660</CurrentTaxYearAmt>
        <TotalAmt>15888</TotalAmt>
      </InvestmentIncomeAndUBTIGrp>
      <TotalSupportCalendarYearGrp>
        <CurrentTaxYearMinus4YearsAmt>2037371</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>101383</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2061038</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>2088382</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>3428773</CurrentTaxYearAmt>
        <TotalAmt>9716947</TotalAmt>
      </TotalSupportCalendarYearGrp>
      <PublicSupportCY509Pct>0.99840</PublicSupportCY509Pct>
      <PublicSupportPY509Pct>0.99960</PublicSupportPY509Pct>
      <InvestmentIncomeCYPct>0.00160</InvestmentIncomeCYPct>
      <InvestmentIncomePYPct>0.00040</InvestmentIncomePYPct>
      <ThirtyThrPctSuprtTestsCY509Ind>X</ThirtyThrPctSuprtTestsCY509Ind>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <BuildingsGrp>
        <OtherCostOrOtherBasisAmt>297075</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>108294</DepreciationAmt>
        <BookValueAmt>188781</BookValueAmt>
      </BuildingsGrp>
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>98207</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>77191</DepreciationAmt>
        <BookValueAmt>21016</BookValueAmt>
      </EquipmentGrp>
      <OtherLandBuildingsGrp>
        <BookValueAmt>0</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>209797</TotalBookValueLandBuildingsAmt>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc1041300001">
      <FundraisingEventInformationGrp>
        <Event1Nm>Pin Pal Program</Event1Nm>
        <GrossReceiptsEvent1Amt>12460</GrossReceiptsEvent1Amt>
        <GrossRevenueEvent1Amt>12460</GrossRevenueEvent1Amt>
        <OtherDirectExpensesEvent1Amt>5754</OtherDirectExpensesEvent1Amt>
        <Event2Nm>Raffle</Event2Nm>
        <GrossReceiptsEvent2Amt>10000</GrossReceiptsEvent2Amt>
        <GrossRevenueEvent2Amt>10000</GrossRevenueEvent2Amt>
        <CashPrizesEvent2Amt>3721</CashPrizesEvent2Amt>
        <GrossReceiptsTotalAmt>22460</GrossReceiptsTotalAmt>
        <GrossRevenueTotalEventsAmt>22460</GrossRevenueTotalEventsAmt>
        <CashPrizesTotalEventsAmt>3721</CashPrizesTotalEventsAmt>
        <OthDirectExpnssTotalEventsAmt>5754</OthDirectExpnssTotalEventsAmt>
        <DirectExpenseSummaryEventsAmt>9475</DirectExpenseSummaryEventsAmt>
        <NetIncomeSummaryAmt>12985</NetIncomeSummaryAmt>
      </FundraisingEventInformationGrp>
    </IRS990ScheduleG>
    <IRS990ScheduleI documentId="RetDoc1041900001">
      <GrantRecordsMaintainedInd>0</GrantRecordsMaintainedInd>
      <GrantsOtherAsstToIndivInUSGrp>
        <GrantTypeTxt>College Scholarship</GrantTypeTxt>
        <RecipientCnt>5</RecipientCnt>
        <CashGrantAmt>12050</CashGrantAmt>
      </GrantsOtherAsstToIndivInUSGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I, Line 2 - Procedures for Monitoring the Use of Grant Funds</FormAndLineReferenceDesc>
        <ExplanationTxt>Scholarships are one-time payments made directly to the college or university of the recipients choice. Proof of attendnace at that college or university is required.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleI>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD HIRES A CPA FIRM TO PREPARE THE 990. A DRAFT OF THE 990 IS THEN REVIEWED AND APPROVED BY THE FULL BOARD OF DIRECTORS PRIOR TO FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 12c</FormAndLineReferenceDesc>
        <ExplanationTxt>ALL MEMBERS OF THE BOARD REVIEW AND SIGN THE CONFLICT OF INTEREST POLICY AT THE ANNUAL BOARD RETREAT, AND THEN PERIODICALLY REVIEW IT AT BOARD MEETINGS THROUGHOUT THE YEAR. BOARD MEMBERS NOTIFY THE BOARD WHEN A POTENTIAL CONFLICT ARISES. THE BOARD DISCUSSES THE POTENTIAL CONFLICT AND WHEN DEEMED APPROPRIATE WILL REMOVE THE CONFLICTED BOARD MEMBER FROM ALL DECISION MAKING RELEVANT TO THE CONFLICT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, line 15a</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD OF DIRECTORS DETERMINES THE EXECUTIVE DIRECTOR'S SALARY BASED ON THEIR KNOWLEDGE OF SALARIES FOR COMPARABLE POSITIONS WITHIN THE WILMINGTON, NC AREA.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section C, line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION DOES NOT MAKE ITS GOVERNING DOCUMENTS OR CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC. THE FINANCIAL STATEMENTS ARE AVAILABLE FOR REVIEW UPON REQUEST OR VIA THE GUIDESTAR WEBSITE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part IX, line 24e</FormAndLineReferenceDesc>
        <ExplanationTxt>Printing Expense: Program service expenses 33,979. Management and general expenses 0. Fundraising expenses 0. Total expenses 33,979. Credit Card Processing Fee: Program service expenses 31,124. Management and general expenses 0. Fundraising expenses 0. Total expenses 31,124. Dynamic Digital % of Sales Rev: Program service expenses 25,750. Management and general expenses 0. Fundraising expenses 0. Total expenses 25,750. Waste Management: Program service expenses 0. Management and general expenses 21,854. Fundraising expenses 0. Total expenses 21,854. Continuing Education: Program service expenses 16,605. Management and general expenses 0. Fundraising expenses 0. Total expenses 16,605. Miscellaneous: Program service expenses 16,082. Management and general expenses 0. Fundraising expenses 0. Total expenses 16,082. Telephone and Internet: Program service expenses 15,360. Management and general expenses 0. Fundraising expenses 0. Total expenses 15,360. Dues and Subscriptions: Program service expenses 12,348. Management and general expenses 0. Fundraising expenses 0. Total expenses 12,348. Cost of Goods Sold: Program service expenses 10,318. Management and general expenses 0. Fundraising expenses 0. Total expenses 10,318. Catering Expense: Program service expenses 6,829. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,829. Sales Taxes: Program service expenses 3,267. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,267.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>
