2024-01-02T10:16:47-05:00 2023-08-31 383639675 WALKER FLUKE & SHELDON PLC 525 W APPLE STREET HASTINGS MI 49058 990 2022-09-01 381160980 WEST MICHIGAN TOURIST ASSOCIATION WEST 6162452217 721 KENMOOR AVENUE SE SUITE D GRAND RAPIDS MI 49546 DAN SIPPEL EXECUTIVE DIRECTOR 6162452217 2023-11-16 true DAN SIPPEL 999009999 false KATHERINE K SHELDON P00022438 2699459452 2023-11-16 2022 2023-04-26 12:10:37Z DAN SIPPEL 741 KENMOOR AVE GRAND RAPIDS MI 49456 821146 false X WWW.WMTA.ORG X 1917 MI TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS. 13 13 0 596120 50959 0 232795 224927 99 538615 596120 771410 821146 0 0 0 0 0 786636 794277 786636 794277 -15226 26869 305386 261001 77351 6097 228035 254904 X TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS. false false TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 682 MEMBERS. TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT THE END OF THE YEAR WE HAD 682 MEMBERS. false false false true false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true X 3 0 0 true true false false false false false false false X 13 13 false false false false false false false true true false false true false false false false false false X JESSICA HERREMA 6162452217 721 KENMOOR AVENUE SE STE D GRAND RAPIDS MI 49546 X JODIE BISSONETTE BOARD MEMBER 1.80 X 0 0 0 PATTI CORNWELL BOARD MEMBER 1.80 X 0 0 0 LINDA FREYBLER 1ST VICE PRE 2.00 X X 0 0 0 TIM HYGH BOARD MEMBER 1.80 X 0 0 0 ARAH JOHNSON 2ND VICE PRE 2.00 X X 0 0 0 DAVE LORENZ EX OFFICIO 1.80 X 0 0 0 SAMMIE LUKASKIEWICZ BOARD MEMBER 1.80 X 0 0 0 KYLE ORR BOARD MEMBER 1.80 X 0 0 0 CHRIS ROWLEY BOARD MEMBER 1.80 X 0 0 0 DAVE SERINO BOARD MEMBER 1.80 X 0 0 0 JENNIFER SLATRUNK BOARD MEMBER 1.80 X 0 0 0 JEFF SWANSON TREASURER 2.00 X X 0 0 0 DIANE THOMPSON BOARD MEMBER 1.80 X 0 0 0 MAIA TUREK PRESIDENT 2.00 X X 0 0 0 LARRY WOZNIAK PAST PRESIDE 1.80 X 0 0 0 AMY ZAPAL BOARD MEMBER 1.80 X 0 0 0 false false false PROGRAM SERVICE REVENUE 224927 224927 224927 99 99 TRAVEL GUIDES/MAPS 541800 596120 596120 596120 821146 224927 596120 99 X 5020 4526 494 8360 8360 4680 4306 374 21658 20908 750 8910 8197 713 13992 11538 2454 42891 39834 3057 4541 3179 1362 PEO EXPENSE 340944 340944 PEO EXPENSE 134484 75557 58927 TRAVEL GUIDE PAPER 79071 79071 READERSHIP COSTS 50130 50130 79596 74137 5459 794277 720687 73590 0 297439 222184 6297 27267 1650 11550 5417 5417 305386 261001 77351 6097 77351 6097 X 228035 254904 228035 254904 305386 261001 26869 X true X false true false false false false 5417 5417 FORM 990 - ORGANIZATION'S MISSION TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS. FORM 990, PAGE 2, PART III, LINE 4D TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT THE END OF THE YEAR WE HAD 682 MEMBERS. FORM 990, PART V WEST MICHIGAN TOURIST ASSOCIATION UTILIZES A PROFESSIONAL EMPLOYER ORGANIZATION (PEO) AND THEREFORE DOES NOT REPORT EXPENSES FOR SALARIES, PAYROLL TAXES AND BENEFITS. ALL PEO EXPENSES ARE REPORTED AS OTHER EXPENSES. FORM 990, PAGE 6, PART VI, LINE 11B THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR BEFORE BEING SIGNED AND SENT IN. A COPY IS THEN KEPT ON FILE IN THE ACCOUNTING OFFICE ALONG WITH PRIOR YEARS; RETURNS. A COPY IS THEN PROVIDED TO EACH MEMBER OF THE EXECUTIVE COMMITTEE CONSISTING OF THE PRESIDENT, 1ST VP, 2ND VP, TREASURER AND MOST RECENT PAST PRESIDENT FOR THEIR REVIEW AT THE NEXT BOARD OF DIRECTORS MEETING. FORM 990, PAGE 6, PART VI, LINE 19 THE OFFICE IS OPEN TO THE PUBLIC AT ALL TIMES DURING REGULAR BUSINESS HOURS AND FINANCIAL STATEMENTS CAN BE VIEWED AT ANY TIME DURING THOSE HOURS. FORM 990, PART IX, LINE 24E POSTAGE 16,075 0 0 LIGHT HOUSE MAP PRINTING 14,599 0 0 BOARD COMMITTEE EXPENSE 7,044 0 0 CELLULAR 6,509 0 0 SERVICE CHARGE EXPENSE 4,202 1,371 0 INTERNET AD EXPENSE 5,346 0 0 TRAVEL SHOW EXPENSES 4,607 0 0 SALES SUPPLIES 3,074 0 0 TRAVEL SHOW EXPENSES 3,071 0 0 MARKETING PLAN EXPENSES 2,808 0 0 DUES & SUBSCRIPTIONS 2,038 0 0 DUES & SUBSCRIPTION 1,457 382 0 BAD DEBT 0 1,804 0 CELLULAR 944 813 0 BOARD PLAQUES & AWARDS 777 854 0 MISCELLENEOUS 1,293 0 0 MISCELLANEOUS 188 161 0 EQUIPMENT RENTAL 105 74 0 TOTAL 74,137 5,459 0