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        <PersonNm>MARKUS KOHN</PersonNm>
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        <PersonNm>PHIL RAVENNA</PersonNm>
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        <PersonNm>RUSH HILL</PersonNm>
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        <PersonNm>SHARON WOOD</PersonNm>
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        <PersonNm>STEVE ROSANSKY</PersonNm>
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        <PersonNm>TANYA THOMAS</PersonNm>
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        <PersonNm>TONY PETROS</PersonNm>
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        <PersonNm>WASIM KAZI</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ASHLEY JOHNSON</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>GARY SHERWIN</PersonNm>
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        <ReportableCompFromRltdOrgAmt>189751</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>LILY PEARSON</PersonNm>
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        <AverageHoursPerWeekRltdOrgRt>20.00</AverageHoursPerWeekRltdOrgRt>
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        <ReportableCompFromRltdOrgAmt>95405</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MICHELLE DONAHUE</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>AMANDA KLIEM</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ENRIQUE PAULO</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JANE DRYDEN</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JENNIFER BRANNON</PersonNm>
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      <Form990PartVIISectionAGrp>
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    <IRS990ScheduleD documentId="RetDoc1040000001">
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        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION ANNUALLY EVALUATES TAX POSITIONS AS PART OF THE PREPARATION OF ITS EXEMPT TAX RETURN. THIS PROCESS INCLUDES AN ANALYSIS OF WHETHER TAX POSITIONS THE ORGANIZATION TAKES WITH REGARD TO A PARTICULAR ITEM OF INCOME OR DEDUCTION WOULD MEET THE DEFINITION OF AN UNCERTAIN TAX POSITION UNDER CURRENT ACCOUNTING GUIDANCE. THE ORGANIZATION BELIEVES ITS TAX POSITIONS ARE APPROPRIATE BASED ON CURRENT FACTS AND CIRCUMSTANCES. THE ORGANIZATION'S POLICY IS TO RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALTIES IN OPERATING EXPENSES. AT JUNE 30, 2024 AND 2023, THE ORGANIZATION DID NOT HAVE ANY UNRECOGNIZED TAX BENEFITS. THE ORGANIZATION IS NO LONGER SUBJECT TO U.S. FEDERAL, STATE OR LOCAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS BEFORE 2020.</ExplanationTxt>
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        <NontaxableBenefitsRltdOrgsAmt>23565</NontaxableBenefitsRltdOrgsAmt>
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        <TotalCompensationRltdOrgsAmt>243843</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
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      <RltdOrgOfficerTrstKeyEmplGrp>
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        <TitleTxt>CHIEF FINANCIAL OFFICER</TitleTxt>
        <BaseCompensationFilingOrgAmt>95406</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>95405</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>4315</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>4315</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>10226</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>10227</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>109947</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>109947</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>AMANDA KLIEM</PersonNm>
        <TitleTxt>DIRECTOR OF SALES</TitleTxt>
        <BaseCompensationFilingOrgAmt>149271</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6256</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>16052</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>171579</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>MICHELLE DEVINE</PersonNm>
        <TitleTxt>NATIONAL ACCOUNT DIRECTOR</TitleTxt>
        <BaseCompensationFilingOrgAmt>141282</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6701</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>14828</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>162811</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>ENRIQUE PAULO</PersonNm>
        <TitleTxt>NATIONAL ACCOUNT DIRECTOR</TitleTxt>
        <BaseCompensationFilingOrgAmt>134355</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>5398</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>15538</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>155291</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 3</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD CHAIRPERSON APPROVES ALL CEO MONTHLY EXPENSES AND COMPENSATION IS APPROVED BY THE COMPENSATION COMMITTEE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A COPY OF THE 990 IS PROVIDED TO THE CHIEF FINANCIAL OFFICER FOR REVIEW AND IT IS SUBSEQUENTLY APPROVED AT A BOARD MEETING BEFORE IT IS FILED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>"AS AN EMPLOYEE OF VISIT NEWPORT BEACH, INC., YOU ARE EXPECTED TO USE GOOD JUDGMENT TO AVOID ANY ACTIVITY, INVESTMENT, OR INTEREST THAT ACTUALLY OR POTENTIALLY CREATES A CONFLICT BETWEEN YOUR PERSONAL INTERESTS AND THE INTEREST OF VISIT NEWPORT BEACH, INC. OR ITS PARTNERS, INCLUDING ANY BEHAVIOR WHICH GIVES THE APPEARANCE OF TAKING MONEY, MERCHANDISE, OR SERVICES FROM A CUSTOMER OR VENDOR FOR PERSONAL GAIN. IF YOU ARE UNCERTAIN AS TO WHETHER A CERTAIN TRANSACTION, ACTIVITY OR RELATIONSHIP CONSTITUTES A CONFLICT OF INTEREST, YOU SHOULD DISCUSS THE MATTER WITH MANAGEMENT. IF YOU OR SOMEONE WITH WHOM YOU HAVE A CLOSE RELATIONSHIP (SUCH AS A FAMILY MEMBER OR CLOSE COMPANION) ENGAGES IN ANY ACTIVITY OR TRANSACTION WHICH MIGHT CAUSE A CONFLICT BETWEEN YOUR PERSONAL INTEREST AND VISIT NEWPORT BEACH INC'S INTEREST, INFORMATION ABOUT THAT POTENTIAL CONFLICT MUST BE DISCLOSED IN ADVANCE TO MANAGEMENT, AND ANY EXCEPTION TO THIS GUIDELINE MUST BE APPROVED BY THE PRESIDENT/CEO OF VISIT NEWPORT BEACH, INC. IN ADVANCE IN WRITING. FAILURE TO ADHERE TO THIS GUIDELINE, INCLUDING FAILURE TO DISCLOSE ANY CONFLICTS OR TO SEEK AN EXCEPTION, MAY RESULT IN DISCIPLINE, UP TO AND INCLUDING TERMINATION OF EMPLOYMENT." AS PART OF THIS POLICY, EACH YEAR TWO DISCLOSURES ARE PROVIDED TO THE BOARD OF DIRECTORS AND THE EXECUTIVE TEAM OF THE ORGANIZATION. THE ANNUAL DISCLOSURE REQUESTS INFORMATION REGARDING ANY FAMILY OR BUSINESS RELATIONSHPS AND ANY POSSIBLE COMPENSATION RECEIVED. THE OTHER DISCLOSURE CONFIRMS THE UNDERSTANDING OF THE CONFLICT OF INTEREST POLICY AND PROVIDES SPACE FOR AN EXPLANATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>A COMPENSATION COMMITTEE WAS FORMED BY 3 MEMBERS OF THE BOARD. MEMBERS OF THE COMPENSATION COMMITTEE CONTACTED OTHER BUREAUS, SIMILAR TO VISIT NEWPORT BEACH, INC., FOR CEO COMPENSATION INFORMATION. THE BUREAUS CONTACTED INCLUDED SANTA BARBARA, SAN DIEGO, AND PALM SPRINGS. THE PROPOSED COMPENSATION WAS THEN DETERMINED AND AGREED UPON BY THE COMPENSATION COMMITTEE AND PRESENTED TO THE EXECUTIVE COMMITTEE FOR FINAL APPROVAL.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FOLLOWING DOCUMENTS ARE AVAILABLE FOR REVIEW UPON REQUEST: FORM 990, FORM 1024, ARTICLES OF INCORPORATION, BY LAWS, AND DETERMINATION LETTER.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XI, LINE 9:</FormAndLineReferenceDesc>
        <ExplanationTxt>CASH PAID TO HOTELS NOT CONTINUING SERVICES UNDER MAP -667,676. CASH PAID TO MAP FOR TRANSFERRING HOTELS -3,299,020.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 LINE 2C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>NEWPORT BEACH &amp; COMPANY</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>1600 NEWPORT CENTER DRIVE SUITE 120</AddressLine1Txt>
          <CityNm>NEWPORT BEACH</CityNm>
          <StateAbbreviationCd>CA</StateAbbreviationCd>
          <ZIPCd>92660</ZIPCd>
        </USAddress>
        <EIN>461758405</EIN>
        <PrimaryActivitiesTxt>MARKET BUSINESSES, SERVE AS AN ASSOCIATION, IMPROVE THE BUSINESS ENVIRONMENT</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>CA</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(C)(6)</ExemptCodeSectionTxt>
        <ControlledOrganizationInd>0</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>NEWPORT BEACH FOUNDATION</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>1600 NEWPORT CENTER DRIVE SUITE 120</AddressLine1Txt>
          <CityNm>NEWPORT BEACH</CityNm>
          <StateAbbreviationCd>CA</StateAbbreviationCd>
          <ZIPCd>92660</ZIPCd>
        </USAddress>
        <EIN>462413837</EIN>
        <PrimaryActivitiesTxt>TO PROVIDE SCHOLARSHIPS, SUPPORT FOR CHARITY EVENTS, PROMOTE SOCIAL WELFARE.</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>CA</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(C)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>LINE 7</PublicCharityStatusTxt>
        <ControlledOrganizationInd>0</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <IdRelatedTaxExemptOrgGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>MEETINGS ASSESSMENT PARTNERSHIP</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>1600 NEWPORT CENTER DRIVE SUITE 120</AddressLine1Txt>
          <CityNm>NEWPORT BEACH</CityNm>
          <StateAbbreviationCd>CA</StateAbbreviationCd>
          <ZIPCd>92660</ZIPCd>
        </USAddress>
        <EIN>990692129</EIN>
        <PrimaryActivitiesTxt>TO IMPROVE BUSINESS CONDITIONS &amp; ENVIRONMENT FOR TOURISM</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>CA</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(C)(6)</ExemptCodeSectionTxt>
        <ControlledOrganizationInd>0</ControlledOrganizationInd>
      </IdRelatedTaxExemptOrgGrp>
      <ReceiptOfIntAnntsRntsRyltsInd>0</ReceiptOfIntAnntsRntsRyltsInd>
      <GiftGrntOrCapContriToOthOrgInd>0</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>0</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>0</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>0</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>0</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>0</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>0</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>0</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>0</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>0</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>0</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>1</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>0</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>0</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>0</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>0</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>0</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>0</TransferFromOtherOrgInd>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>NEWPORT BEACH &amp; COMPANY</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>M</TransactionTypeTxt>
        <InvolvedAmt>2108640</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>EXPENSES INCURRED</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>