2024-11-14T13:06:05-06:00 2023-12-31 454051133 FREED MAXICK CPAS PC 424 MAIN STREET SUITE 800 BUFFALO NY 142023508 990 2023-01-01 832786566 ARF CHARITABLE FOUNDATION INC ARFC 2127515656 432 PARK AVENUE SOUTH 4TH FL NEW YORK NY 10016 ELYSSA RUBIN CFO 2127515656 2024-11-15 1 0 MARY MADONIA P00405803 7168472651 2024-11-12 2023 2024-10-15 13:58:12Z SCOTT MCDONALD 432 PARK AVENUE SOUTH 4TH FL NEW YORK NY 10016 3551254 0 X WWW.THEARF.ORG X 2018 NY TO PROMOTE DIVERSITY AND EXCELLENCE IN THE MARKETING RESEARCH AND DATA ANALYTICS WORKFORCE OF THE FUTURE AND TO SUPPORT PROGRAMS DEDICATED TO HUMAN CAPITAL DEVELOPMENT ESPECIALLY AMONG TRADITIONALLY UNDERSERVED POPULATIONS, WOMEN AND YOUNG PROFESSIONALS IN THE ANALYTICS INDUSTRY THROUGH, AMONG OTHER ACTIVITIES, SCHOLARSHIP AND FELLOWSHIP PROGRAMS, EDUCATIONAL PROGRAMS, MENTORING AND INTERNSHIP OPPORTUNITIES. 8 7 0 7 0 0 317016 397899 0 0 73051 117514 0 0 390067 515413 137500 135000 0 0 166001 146334 0 0 0 38555 61161 342056 342495 48011 172918 2812667 2201492 675511 712544 2137156 1488948 X TO PROMOTE DIVERSITY AND EXCELLENCE IN THE MARKETING RESEARCH AND DATA ANALYTICS WORKFORCE OF THE FUTURE AND TO SUPPORT PROGRAMS DEDICATED TO HUMAN CAPITAL DEVELOPMENT ESPECIALLY AMONG TRADITIONALLY UNDERSERVED POPULATIONS, WOMEN AND YOUNG PROFESSIONALS IN THE ANALYTICS INDUSTRY THROUGH, AMONG OTHER ACTIVITIES, SCHOLARSHIP AND FELLOWSHIP PROGRAMS, EDUCATIONAL PROGRAMS, MENTORING AND INTERNSHIP OPPORTUNITIES. 0 0 162178 135000 0 SCHOLARSHIP PROGRAM - AS A PART OF THE ORGANIZATION'S EFFORTS TO PROVIDE EDUCATIONAL OPPORTUNITIES TO UNDERSERVED AND UNDERREPRESENTED POPULATIONS IN ADVERTISING, MARKETING, RESEARCH, AND ANALYTICS, THE ORGANIZATION PROVIDED TWO YEAR SCHOLARSHIPS FOR UNDERGRADUATE STUDENTS PURSUING A DEGREE IN AN ANALYTICS OR MARKETING RELATED FIELD. 162178 1 1 0 0 0 0 0 0 0 0 1 1 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 X 8 7 0 0 0 0 1 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 NY X X THE ORGANIZATION 2127515656 432 PARK AVENUE SOUTH 4TH FL NEW YORK NY 10016 X SCOTT MCDONALD BOARD MEMBER/CHAIR/PRESIDENT 2.00 42.00 X X 0 502379 11963 JED MEYER BOARD MEMBER/SECRETARY 2.00 X X 0 0 0 ANDREA BERTELS BOARD MEMBER 2.00 X 0 0 0 LOUIS JONES BOARD MEMBER 2.00 X 0 0 0 KRISTIN BRANCH BOARD MEMBER 2.00 X 0 0 0 DEBORAH CAMPBELL BOARD MEMBER (TO 10/31/23) 2.00 X 0 0 0 GLORIA COX BOARD MEMBER (TO 9/13/23) 2.00 X 0 0 0 LINDA VYTLACIL BOARD MEMBER 2.00 X 0 0 0 MONEESHA BANERJEE BOARD MEMBER 2.00 X 0 0 0 NANCY SMITH BOARD MEMBER 2.00 X 0 0 0 ELYSSA RUBIN CFO 2.00 37.50 X 0 237984 22570 0 740363 34533 0 0 1 0 0 397899 397899 57283 57283 3096072 3035841 60231 60231 60231 515413 0 0 117514 135000 135000 121303 121303 25031 25031 358 358 2750 2750 16051 16051 540 540 1244 1244 360 360 434 218 216 FOOD AND BEVERAGE - VEN 26960 26960 ALLOCATED EXPENSES 12000 12000 NY FILING FEE 275 275 BANK FEES/CREDIT CARD F 189 189 342495 162178 180317 0 647191 556777 19000 101500 84340 84340 28113 0 2118363 1543215 2812667 2201492 10765 360 664746 712184 675511 712544 X 2137156 1488948 2137156 1488948 2812667 2201492 X 172918 73141 -894267 X X 0 1 X 1 0 X 338864 364461 317016 397899 1418240 338864 364461 317016 397899 1418240 736115 682125 7 98585 69085 57283 224960 1643200 0.41510 0.36780 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 84340 84340 0 0 CORPORATE FIXED INCOME BONDS 1543215 F 1543215 DUE TO ADVERTISING RESEARCH FOUNDATION 712184 712184 X PART X, LINE 2: THE ORGANIZATION HAS BEEN RECOGNIZED BY THE INTERNAL REVENUE SERVICE ("IRS")AS A NOT-FOR-PROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE (IRC) AND IS EXEMPT FROM FEDERAL INCOME TAXES ON RELATED INCOME PURSUANT TO SECTION 501(A) OF THE IRC. THE ORGANIZATION FOLLOWS GUIDANCE ISSUED BY THE FASB REGARDING ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THIS GUIDANCE CLARIFIES THE ACCOUNTING FOR INCOME TAXES BY PRESCRIBING THE MINIMUM RECOGNITION THRESHOLD AN INCOME TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS AND APPLIES TO ALL INCOME TAX POSITIONS. EACH INCOME TAX POSITION IS ASSESSED USING A TWO-STEP PROCESS. A DETERMINATION IS FIRST MADE AS TO WHETHER IT IS MORE-LIKELY-THAN-NOT THAT THE INCOME TAX POSITION WILL BE SUSTAINED, BASED UPON TECHNICAL MERITS, UPON EXAMINATION BY THE TAXING AUTHORITIES. IF THE INCOME TAX POSITION IS EXPECTED TO MEET THE MORE-LIKELY-THAN-NOT CRITERIA, THE BENEFIT RECORDED IN THE FINANCIAL STATEMENTS EQUALS THE LARGEST AMOUNT THAT IS GREATER THAN 50% LIKELY TO BE REALIZED UPON ITS ULTIMATE SETTLEMENT. THE INCOME TAX POSITIONS TAKEN BY THE ORGANIZATION FOR ANY YEARS OPEN UNDER THE VARIOUS STATUTES OF LIMITATIONS ARE (1) THAT THE ORGANIZATION CONTINUES TO BE EXEMPT FROM INCOME TAXES AND (2) THAT THE ORGANIZATION DOES NOT HAVE UNRELATED BUSINESS INCOME THAT WOULD BE SUBJECT TO INCOME TAXES. MANAGEMENT BELIEVES THESE TAX POSITIONS MEET THE MORE-LIKELY-THAN-NOT THRESHOLD AND, ACCORDINGLY, THE TAX BENEFITS OF THESE INCOME TAX POSITIONS (NO INCOME TAX EXPENSE OR LIABILITY) HAVE BEEN RECOGNIZED FOR THE YEARS ENDED ON OR BEFORE DECEMBER 31, 2023 AND 2022. THE ORGANIZATION BELIEVES THAT THERE ARE NO TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD SIGNIFICANTLY INCREASE OR DECREASE UNRECOGNIZED TAX BENEFITS WITHIN 12 MONTHS OF THE REPORTING DATE. NONE OF THE ORGANIZATION'S FEDERAL OR STATE INFORMATION RETURNS ARE CURRENTLY UNDER EXAMINATION BY THE INTERNAL REVENUE SERVICE OR STATE AUTHORITIES. 1 JOHN JAY COLLEGE FOUNDATION 524 WEST 59TH ST NEW YORK NY 10019 133683676 501(C)(3) 25000 0 SCHOLARSHIP UNIVERSITY OF WISCONSIN FOUNDATION 1848 UNIVERSITY AVE MADISON WI 53726 390743975 501(C)(3) 27500 0 SCHOLARSHIP THE OHIO STATE UNIVERSITY FOUNDATION PO BOX 710811 COLUMBUS OH 43271 311145986 501(C)(3) 25000 0 SCHOLARSHIP UNIVERSITY OF CALIFORNIA BERKELEY FOUNDATION 1995 UNIVERSITY AVE SUITE 400 BERKELEY CA 94704 946090626 501(C)(3) 25000 0 SCHOLARSHIP THE BARUCH COLLEGE FUND ONE BERNARD BARUCH WAY BOX A-1603 NEW YORK NY 10010 237039817 501(C)(3) 32500 0 SCHOLARSHIP 5 PART I, LINE 2: ALL GRANTS AND SCHOLARSHIPS ARE APPROVED BY THE BOARD. 0 0 0 0 0 0 0 0 0 SCOTT MCDONALD BOARD MEMBER/CHAIR/PRESIDENT 0 400000 0 100000 0 2379 0 9900 0 2063 0 514342 0 0 ELYSSA RUBIN CFO 0 187273 0 50000 0 711 0 7500 0 15070 0 260554 0 0 FORM 990, PART VI, SECTION A, LINE 6 ADVERTISING RESEARCH FOUNDATION, INC., A RELATED NON-PROFIT ORGANIZATION, IS THE SOLE MEMBER OF THE FILING ORGANIZATION. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PREPARED BY AN OUTSIDE, INDEPENDENT ACCOUNTING FIRM AND REVIEWED BY THE CFO. A COPY OF THE RETURN IS PROVIDED TO THE FINANCE COMMITTEE TO REVIEW AND MAKE RECOMMENDATIONS. ALL BOARD MEMBERS RECEIVE A FINAL COPY OF THE RETURN PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C EVERY TRANSACTION ENTERED INTO BY THE ORGANIZATION IS REVIEWED FOR POTENTIAL CONFLICTS OF INTEREST. MANAGEMENT AND MEMBERS OF THE BOARD ARE NOT AWARE OF ANY CONFLICTS OF INTEREST. THE ORGANIZATION HAS UPDATED ITS CONFLICT OF INTEREST POLICY AND REQUIRES ANNUAL CERTIFICATION FROM ITS BOARD MEMBERS AND EMPLOYEES. FORM 990, PART VI, SECTION B, LINE 15A THE CEO'S SALARY IS DETERMINED BY AN EXECUTIVE COMMITTEE OF THE BOARD OF A RELATED ORGANIZATION AND IS BASED ON A REVIEW OF COMPARABILITY DATA FROM SIMILAR ORGANIZATIONS. FORM 990, PART VI, SECTION C, LINE 18 THE FORM 990 AND THE IRS STATUS LETTER ARE AVAILABLE TO THE PUBLIC UPON REQUEST AND ON GUIDESTAR.ORG. FORM 990, PART VI, SECTION C, LINE 19 ALL OF THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. 990, PART VII NO BOARD MEMBERS RECEIVE COMPENSATION FOR THEIR SERVICE. FORM 990, PART XI, LINE 9: TRSF TO ADV RESEARCH FOUNDATION (PARENT CO) FOR MARKETING SCIENCE INSTITUTE -894,267. FORM 990, PART XII, LINE 2C THE ORGANIZATION'S PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT AND MONITORING OF THE AUDIT PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. ADVERTISING RESEARCH FOUNDATION INC 432 PARK AVENUE SOUTH NEW YORK NY 10016 130417765 ASSIST MEMBERS WITH MARKETING AND ADVERTISING NY 501(C)(6) N/A N/A 0 0 1 0 0 1 0 0 0 0 0 0 0 1 1 1 1 0 1 0