2024-11-05T09:19:16-06:00 2023-12-31 221478099 COHNREZNICK LLP 350 GRANITE STREET SUITE 1200 BRAINTREE MA 02184 990 2023-01-01 461629781 POPULACE INC POPU 6172979699 200 SUMMIT DRIVE 140 BURLINGTON MA 01803 LARRY TODD ROSE CEO 6172979699 2024-11-04 1 1 JOLANTA TUCK CPA P01340068 7813803520 2024-10-28 2023 2024-10-15 13:58:12Z LARRY TODD ROSE 200 SUMMIT DRIVE 140 BURLINGTON MA 01803 5809765 0 X WWW.POPULACE.ORG X 2013 MA POPULACE ENGAGES IN THE TRANSLATION OF THE SCIENCE OF THE INDIVIDUAL TO ADVANCE THE PUBLICS UNDERSTANDING ABOUT LEARNING, DEVELOPMENT, AND HUMAN POTENTIAL. 6 4 4 0 0 0 3534948 5755011 0 0 13300 53909 1560 845 3549808 5809765 0 0 0 0 1390429 1748137 0 0 97117 1744795 2000257 3135224 3748394 414584 2061371 8243193 10389752 1245735 1330923 6997458 9058829 POPULACE IS COMMITTED TO HARNESSING THE POWER OF HUMAN INDIVIDUALITY TO TRANSFORM HOW WE LEARN, WORK, AND LIVE, TO ENSURE THAT ALL PEOPLE HAVE THE OPPORTUNITY TO LIVE A FULFILLING LIFE. 0 0 2566486 845 EDUCATING THE PUBLIC ABOUT THE SCIENCE OF THE INDIVIDUAL AND ITS APPLICATIONS FOR CULTURE AND SYSTEMS IN SOCIETY. 2566486 1 1 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 1 4 1 0 0 0 0 0 0 0 0 0 0 0 0 X 6 4 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 MA X TERESA KALINOWSKY CLIFTON LARSON ALLEN 7814026300 131 HARTWELL AVENUE SUITE 300 LEXINGTON MA 02421 LARRY TODD ROSE CEO 40.00 X X 601179 0 113953 PARISA ROUHANI PRESIDENT/SECRETARY/TREASURER 40.00 X X 412585 0 74402 TANYA GONZALES CHIEF OF STAFF 40.00 X 203607 0 40241 SAVANNAH GROSS RESEARCH AND DESIGN LEAD 40.00 X 125298 0 17805 WALTER HAAS CHAIR 1.00 X X 0 0 0 DEBBIE NEWHOUSE DIRECTOR 1.00 X 0 0 0 MADELEEN ROSETTI DIRECTOR 1.00 X 0 0 0 WILLIAM ROSETTI DIRECTOR 1.00 X 0 0 0 1342669 0 246401 4 0 1 0 GRADIENT METRICS 325 KENT AVENUE 367 BROOKLYN NY 11249 COMMUNICATIONS 222715 MIMI GURBST DEPT 101011 PO BOX 150435 HARTFORD CT 061150435 MESSAGING & BRANDING 160000 JAVELIN 203 SOUTH UNION ST STE 200 ALEXANDRIA VA 22314 MESSAGING & BRANDING 159500 3 5755011 5755011 53909 53909 845 845 845 5809765 845 0 53909 X 1202119 982244 195906 23969 338987 302256 29151 7580 11985 4984 6918 83 134798 56057 77811 930 60248 53914 4995 1339 5609 5609 105416 105416 812257 725601 23987 62669 58922 34341 24034 547 127041 58439 68602 328808 302503 26305 51755 46147 5608 10449 10449 INTELLECTUAL PROPERTY 500000 500000 3748394 2566486 1084791 97117 7087249 9064112 67000 72310 385138 301858 124335 83280 698294 603552 266315 566498 8243193 10389752 267599 147997 978136 1182926 1245735 1330923 X 5929277 7720594 1068181 1338235 6997458 9058829 8243193 10389752 2061371 0 X 0 1 X 1 0 X 6531578 4073490 3525052 3534948 5755011 23420079 6531578 4073490 3525052 3534948 5755011 23420079 7059464 16360615 6843 1521 1144 13300 53909 76717 11830 858 1496 1560 845 16589 23513385 0.69580 0.70810 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: OTHER INCOME - 2019 AMOUNT: $ 11,830. 2020 AMOUNT: $ 858. 2021 AMOUNT: $ 1,496. 2022 AMOUNT: $ 1,560. 2023 AMOUNT: $ 845. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 86762 78448 8314 298376 223410 74966 83280 SECURITY DEPOSITS 35013 DEFERRED COMPENSATION 531485 566498 DEFERRED COMPENSATION LIABILITY - 457(F) PLAN 531485 OPERATING LEASE OBLIGATION 651441 1182926 X 5809765 0 5809765 0 5809765 3748394 0 3748394 0 3748394 PART X, LINE 2: U.S. GAAP PRESCRIBES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. GENERALLY, THE AGENCY'S INFORMATION/TAX RETURNS REMAIN OPEN FOR POSSIBLE FEDERAL INCOME TAX EXAMINATION FOR THREE YEARS AFTER THE FILING DATE. THE AGENCY IS NOT CURRENTLY UNDER EXAMINATION BY ANY TAXING JURISDICTION. WHILE NO INCOME TAX RETURNS ARE CURRENTLY BEING EXAMINED BY THE INTERNAL REVENUE SERVICE, TAX YEARS SINCE 2020 REMAIN OPEN. GENERALLY, THE AGENCY'S INFORMATION/TAX RETURNS REMAIN OPEN FOR POSSIBLE FEDERAL INCOME TAX EXAMINATION FOR THREE YEARS AFTER THE FILING DATE. AS OF DECEMBER 31, 2023, THE AGENCY BELIEVES THAT THERE ARE NO UNCERTAIN TAX POSITIONS WITH ANY OF ITS OPEN TAX YEARS. X X X 0 1 0 0 0 0 0 0 0 LARRY TODD ROSE CEO 601179 0 0 0 0 0 89400 0 24553 0 715132 0 0 0 PARISA ROUHANI PRESIDENT/SECRETARY/TREASURER 412585 0 0 0 0 0 53400 0 21002 0 486987 0 0 0 TANYA GONZALES CHIEF OF STAFF 203607 0 0 0 0 0 7619 0 32622 0 243848 0 0 0 PART I, LINE 4B THE AGENCY HAS A DEFERRED COMPENSATION PLAN UNDER IRC SECTION 457(F). CONTRIBUTIONS WERE MADE AS FOLLOWS: LARRY TODD ROSE $78,000 PARISA ROUHANI $42,000 FORM 990, PART VI, SECTION A, LINE 2 WILLIAM ROSETTI AND MADELEEN ROSETTI HAVE A FAMILIAL RELATIONSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS CIRCULATED BY EMAIL TO BOARD MEMBERS FOR COMMENT AND REVIEW PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST FORMS ARE SIGNED ANNUALLY BY BOARD MEMBERS. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION DETERMINES THE PRESIDENTS COMPENSATION AS WELL AS CERTAIN KEY POSITIONS BY REVIEWING FORM 990 OF OTHER ORGANIZATIONS ALONG WITH HAVING A COMPENSATION STUDY DONE. FINAL COMPENSATION IS APPROVED BY THE BOARD. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G MESSAGING AND BRANDING: PROGRAM SERVICE EXPENSES 448,530. MANAGEMENT AND GENERAL EXPENSES 10,808. FUNDRAISING EXPENSES 62,363. TOTAL EXPENSES 521,701. COMPUTER HOSTING: PROGRAM SERVICE EXPENSES 15,457. MANAGEMENT AND GENERAL EXPENSES 13,166. FUNDRAISING EXPENSES 306. TOTAL EXPENSES 28,929. COMMUNICATIONS: PROGRAM SERVICE EXPENSES 261,614. MANAGEMENT AND GENERAL EXPENSES 13. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 261,627.