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      <PrimaryExemptPurposeTxt>The primary purpose of Nob Hill Main Street Inc. is to promote the revitalization of the Nob Hill historic neighborhood's commercial district in Albuquerque New Mexico along and adjacent to historic Route 66 through activities that focus on education historic preservation quality design and beautification of the district as well as promotion of community and civic pride.</PrimaryExemptPurposeTxt>
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        <DescriptionProgramSrvcAccomTxt>Taste of Nob Hill. The 8th Annual event. Over the years the goal of the event has been to introduce consumers to new businesses in Nob Hill and remind them of the main stays in the District. The event sold out 500 tickets in May 2023. The event involved 15 local businesses from the District for a tasting event of food and beverage. With our social media partner Siarza we delivered a month long focused campaign highlighting the participating restaurants breweries etc. Taste of Nob Hill has added to our overall recurring event roster which includes Route 66 Summerfest Shop &amp; Stroll Twinkle Light Parade.</DescriptionProgramSrvcAccomTxt>
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        <DescriptionProgramSrvcAccomTxt>Festoon Cafe Lighting capital outlay project. Phase Two completion 2023. Note: final Phase Three expected completion 2024; From 2022: Phase One completed 2022 along Central Avenue between Girard and Carlisle. This project added much needed lighting to Central Avenue providing a welcoming atmosphere for visitors to Nob Hill. This initial phase was approximately $200,000 and involved a partnership between Nob Hill Main Street NM Main Street and the City of Albuquerque. Phase Two will be Carlisle to Monteclaire for $157,000 and installation planned for Spring Summer 2023. Phase Three final will be Spring Summer 2024....budget to be determined. All funds were handled between NM State City of Albuquerque and City approved vendor.</DescriptionProgramSrvcAccomTxt>
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        <DescriptionProgramSrvcAccomTxt>Nob Hill Music Series. Continued in 2023 into 2024. Note: This program was launched in 2022. With a $5000 grant award Nob Hill Main Street planned and executed 25-30 musician artist shows throughout the District. The goal was to provide activities during brunch happy hour retail events and more. The shows generally were 2 hour sets and featured singled duet and trio musicians. Branding the event and series has provided an opportunity to reach merchants throughout the District. We have secured funding for 2023 shows and plan to make this an ongoing series.</DescriptionProgramSrvcAccomTxt>
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        <DescriptionProgramSrvcAccomTxt>Yiftee Gift Card Program - continues as part of district. As of 2023; 24 merchants particpating in the Yiftee gift card program. Note from 2022: $5000 grant to fund start of gift cards in Nob Hill; as of end of the fiscal year we had 22 participating businesses. First Sunday Stroll monthly merchant driven event; marketing campaign to draw visitors to Nob Hill. Social Media and Website - with our partner Siarza Social Digital we have continue to maintain and curate a strong social media presence across multiple platforms including Facebook Instagram Twitter. Additionally we have updated and continue to maintain a strong and current website.</DescriptionProgramSrvcAccomTxt>
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        <PersonNm referenceDocumentName="CompensationExplanation">Brandon McFatridge</PersonNm>
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        <FormAndLineReferenceDesc>Part I, line 8</FormAndLineReferenceDesc>
        <ExplanationTxt>| Other Revenues:, Amount:| Taste of Nob Hill 2023; Ticket Sales, $6122| Taste of Nob Hill - Sponsorship Shamrock, $5000| Misc Grant Income, $6751|</ExplanationTxt>
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        <FormAndLineReferenceDesc>Part I, line 16</FormAndLineReferenceDesc>
        <ExplanationTxt>| Other Expenses:, Amount:| Event Related Expenses - marketing; vendor payments; reimbursement expenses to participants; entertainment, $10645.00| Community Outreach Event, $250.00| Operations - Dues Subscriptions for Basecamp Zoom Google Go Daddy infrastructure etc, $2759.00| Marketing and Advertising - Siarza Social Digital Facebook Ads Etc, $12996.00| Computer tech service misc service etc., $388.00| Business Expenses - bank charges registration fees etc, $1020.00| Telephone - 505.923.0759 organization phone, $921.00| Insurance - Annual Hartford, $600.00| Travel conferences meetings meals, $571.00| Nob Hill Music Series - $200-300 per artist per show, $6900.00| Website Services - hosting design etc., $851.00| Merchant Meetings; Board Training Development Activities, $1004.00| Promotional Items; Shop and Stroll Expenses; Gift Cards - Give Aways; Small Business Saturday Promotions; Yiftee; Etc, $2368.00| Event Infrastructure Expenses - Taste of Nob Hill Shop and Stroll tents fencing barricading security etc, $9292.00|</ExplanationTxt>
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        <FormAndLineReferenceDesc>Part II, line 26</FormAndLineReferenceDesc>
        <ExplanationTxt>| Liabilities Name:, BOY Amount:, EOY Amount:| Deferred Revenue, 0, $6765|</ExplanationTxt>
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        <FormAndLineReferenceDesc>Part IV, List of Officers</FormAndLineReferenceDesc>
        <ExplanationTxt>| Employee Name:, Description:| Valerie Osbourn, Executive Director Independent Contractor|</ExplanationTxt>
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