2024-05-26T17:32:06-07:00 2023-12-31 990EZ 2023-01-01 833080612 FOLEY MAIN STREET INC FOLE 2513661565 120 S MCKENZIE ST FOLEY AL 36535 DARRELYN DUNMORE EXECUTIVE DIRECTOR 2512700089 2024-05-28 DARRELYN DUNMORE 999009999 1 1 11 1 AAL2 X X 2023 2023-04-26 12:10:37Z X X WWW.FOLEYMAINSTREET.COM X X 111826 X 111826 0 0 0 0 0 0 0 0 0 0 0 0 0 0 111826 0 0 78019 1593 0 0 30046 109658 2168 26495 0 28663 X 26835 33679 0 0 0 0 26835 33679 340 5016 26495 28663 THE MISSION OF FOLEY MAIN STREET IS TO STIMULATE THE ECONOMIC DEVELOPMENT OF EXISTING AND FUTURE BUSINESSES IN THE DOWNTOWN FOLEY DISTRICT THROUGH ORGANIZATION PROMOTION AND DESIGN. Economic Vitality Support of Downtown Businesses averaged 84 business visits a month. 146 economic development contacts or meetings to improve or grow downtown Foley. Met or talked with 32 prospective businesses interested in downtown Foley. Assisted 19 grant contacts, six grants awarded. Held a business recruitment workshop with Downtown Professionals Network. Foley Main Street introduced a dedicated business development section on the foleymainstreet.com website, providing essential resources, tools, and guidance to support the growth and prosperity of local businesses. Foley City Council accepted Envision as an official guiding document for future planning. Held meetings to roll out the Envision Strategy Plan. Finished the OPAL Community Growth Accelerator intensive three month program which defined economic impacts of key Downtown Foley properties. Foley Main Street serves as a resource, providing valuable support and guidance to Downtown Foley businesses and property owners. Foley Main Street helps businesses navigate the facade grant process from filling out forms to meeting dead lines and meeting reminders. Foley Main Street acts as a facilitator and mediator between downtown businesses and the city, ensuring effective communication, addressing concerns, and fostering a collaborative environment. 0 0 OUTREACH and PROMOTION of Downtown Foley. Four extended social media campaigns in conjunction with four events: Lucky to Love Foley: Christmas is Scary; Downtown Foley virtual turkey hunt; and the Downtown Foley Christmas open house. Foley Main Street also gave out two twenty-foot strands of Christmas lights to all Downtown Foley businesses to light up the Downtown. Grew Facebook Followers from 6,500 to 8,500, and Instagram followers from 1,600 to 1,935. Website views grew from 47,487 to 83,631. Created a Foley Main Street television commercial. Chosen to be a part of Main Street Alabama's 10-year feasibility study, Presented about our Alley activation project at Main Street Alabama Annual Conference. Speaker at the South Baldwin Chamber of Commerce Leadership Luncheon. Participated in multiple TV, Radio & Podcast Interviews. Foley Main Street has leveraged media partnerships, securing access to Channel 5 TV commercials and radio campaigns on WHEP to effectively reach a wide audience promoting Downtown Foley's offerings. Foley Main Street organized and maintains a self-guided historic tour of eleven Downtown Foley buildings, ensuring that the rich history and heritage of our community is accessible to all, year-round. Targeted Promotion of Downtown Foley: Foley Main Street actively promotes shopping and dining experiences in Downtown Foley throughout the year, fostering a thriving local economy and supporting the sustainability of our businesses. Foley Main Street organizes and encourages residents and visitors to shop local and support downtown businesses, resulting in increased sales and community engagement, including the Lucky to Love Foley cash register ringing event and the Fall Turkey Hunt. Foley Main Street developed a user-friendly Downtown Foley App, providing easy access to information about local businesses, events, promotions, and attractions, further promoting downtown Foley and enhancing visitor experiences. 0 DESIGN Foley Main Street has facilitated the creation of seven murals in downtown Foley, adding vibrancy and artistic expression to our community's visual landscape. Foley Main Street diligently strives to maintain a collection of before and after photos showcasing the transformative impact of revitalization efforts on downtown properties, serving as a testament to the success of the program. Created and placed temporary gateway signs were placed to define the borders and enhance the visual appeal of our downtown area. Cat Alley: Foley Main Street is leading the efforts to create Cat Alley, with engaging and visually appealing spaces that will serve as a gathering place for residents and visitors, fostering community connections, inclusivity, and creating a memorable local downtown experience. Foley Main Street successfully advocated for the removal of barbed wire from Downtown Foley properties and facilitated access to private property, paving the way for future development and revitalization opportunities through the Cat Alley project. 0 ORGANIZATIONAL Maintain Inventory of Downtown Property and Property Owner Investments. Foley Main Street documents and tracks the status and investment activities of downtown properties, ensuring accurate and accessible information for prospective businesses and investors. Track City Investment in Downtown Foley. Foley Main Street monitors and records city spending related to downtown development, to reflect the city's investment into the downtown district. Track Private Investment in Downtown Foley. Foley Main Street monitors and records private spending related to downtown development, to reflect the private investment into the downtown district. 0 0 0 CHAD WATKINS PRESIDENT 1 0 DIANE MARTINO VICE PRESIDENT 0.5 0 BARBARA INGRAM SECRETARY 0.5 0 DARRELYN DUNMORE EXECUTIVE DIRECTOR 40 72309 CHARLIE EBERT DIRECTOR 0.2 0 FRANCES HOLK-JONES DIRECTOR 0.2 0 KRISTIN HELLMICH DIRECTOR 0.3 0 TODD KONIAR DIRECTOR 0.5 0 DEBORAH MIXON DIRECTOR 1.0 0 DREW RAMBO DIRECTOR 0.7 0 NICK KAISER DIRECTOR 0.1 0 0 0 0 0 0 0 0 0 0 AL DARRELYN DUNMORE 120 S MCKENZIE ST FOLEY AL 36535 2512700089 0 0 0 0 0 0 0 0 Form 990-EZ, Part I, Line 16 Description;Amount^Advertising;13879|Advertising Christmas;126|Telephone;650|Bank Charges and Fees;-434|Dues and Subscriptions;1677|Economic Vitality;1675|Insurance;847|Meals;1749|Supplies and Software;2635|Professional Development;5388|Taxes and Licenses;247|Travel;183|Utilities;158|Miscellaneous;1266^Total;30046^ Form 990-EZ, Part II, Line 26 Description;EOY Amount^BBT Credit Card DD Executive Director;934|Accrued Expenses;3000|Alabama Department of Revenue Payable;39|Alabama Baldwin County Payable;24|Due to Foundation;1012|Accountant Miscellaneous;7^Total;5016^ Form 8868 Extension granted.