2024-05-14T17:23:33-05:00 2023-12-31 680037990 GILBERT CPAS 2880 GATEWAY OAKS DR STE 100 SACRAMENTO CA 95833 990 2023-01-01 421730423 TOMATO PRODUCTS WELLNESS COUNCIL TOMA 9169250225 2600 RIVER PLAZA DRIVE 210 SACRAMENTO CA 95833 MIKE MONTNA CFO 9169250225 2024-05-12 1 MIKE MONTNA 999009999 1 JENNIFER Z IWATA P01310188 9166466464 2024-05-12 2 AAL1 IAL1 2023 2023-04-26 12:10:37Z PETE HANSON 2600 RIVER PLAZA DRIVE 210 SACRAMENTO CA 95833 439223 0 X WWW.TOMATOWELLNESS.COM X 2007 CA TO INCREASE THE CONSUMPTION OF PROCESSED TOMATOES THROUGH THE FACILITATION OF PERTINENT COLLABORATIVE RESEARCH AND TARGETED COMMUNICATION TO INFLUENCERS AND CONSUMERS. 17 17 0 17 0 0 0 0 577638 439210 12 13 0 0 577650 439223 0 0 0 0 0 0 0 0 0 505220 396919 505220 396919 72430 42304 117056 150725 8635 0 108421 150725 X TO INCREASE THE CONSUMPTION OF PROCESSED TOMATOES THROUGH THE FACILITATION OF PERTINENT COLLABORATIVE RESEARCH AND TARGETED COMMUNICATION TO INFLUENCERS AND CONSUMERS. 0 0 ADVERTISING AND CREATIVE CREATION: BLOG POSTS, GRAPHIC DESIGN, VIDEO PRODUCTION, CONTEST CREATION (SOFTWARE), AND PRIZES WERE CREATED THROUGHOUT THE YEAR FOR POSTING ON TPWC SOCIAL MEDIA CHANNELS. CREATED NEW FOOD AND RECIPE VIDEOS SHOWCASING TOMATO PRODUCTS. NEW MATERIALS INCLUDED: TOMATO SAUCE COMPARISON; PROCESSED TOMATOES SUSTAINABILITY INFORMATION; BPA REPORT ON PROCESSED TOMATOES, REGULAR BLOGS ON HEALTH, COOKING, AND OTHER TOPICS WERE DEVELOPED AND PROMOTED OVER SOCIAL MEDIA; INCLUDING NOVEMBER PROSTATE CANCER AND MEN'S HEALTH TOPICS. CONDUCTED AN ENTIRE AUDIT OF THE NUTRITION CARE MANUAL NCM TO FIND ALL OUTDATED REFERENCES, AND REVISED THREE PARTS OF THE NCM TO REFLECT THE "ALL FORMS COUNT" MESSAGE ON VEGETABLES, INCLUDING TOMATOES. THIS MANUAL IS THE PRIMARY REFERENCE FOR HOSPITALS THAT HAVE CONSEQUENTLY BEEN ADVISING PATIENTS TO AVOID PROCESSED TOMATO PRODUCTS WHEN THEY WERE CHECKING OUT OF HOSPITALS. MONITORED INDUSTRY AND NUTRITION NEWS. DEVELOPED AND IMPLEMENTED COMMUNICATIONS STRATEGIES INCLUDING NEWS RELEASES, NEWSLETTERS, STATEMENTS AND PRESENTATIONS. ADDRESSED PUBLIC MISINFORMATION ABOUT THE NEED TO LIMIT PROCESSED TOMATO CONSUMPTION, SUCH AS THE HOSPITAL DIETARY GUIDELINES. A NOTEWORTHY EXAMPLE WAS THE BPA ARTICLE IN CONSUMER REPORTS THAT NAMED CANNED TOMATOES THE #1 FOOD TO AVOID. WITHIN A FEW DAYS WE HAD WORKED WITH THE AUTHOR AND THE EDITOR TO UPDATE THE ARTICLE TO ADMIT THAT BPA HAS ALREADY BEEN REMOVED FROM 95% OF THE RETAIL CANNED TOMATOES AND THAT CONSUMERS COULD SIMPLY SEARCH FOR BPA FREE LABELS IF THIS WAS A CONCERN. ANY TIME THESE ARTICLES APPEAR TPWC RESPONDS IMMEDIATELY CALLING THEM INACCURATE AND IRRESPONSIBLE, RESULTING IN A STEEP DECLINE IN THESE TYPES OF ARTICLES. RECEIVED BLOCK GRANT FROM CDFA TO HELP PROMOTE CALIFORNIA PROCESSED TOMATOES BY UTILIZING SOCIAL MEDIA AND WORKING WITH INFLUENCERS TO CREATE CONTENT, MESSAGING AND TELLING FARMER STORIES TO ULTIMATELY HELP INCREASE CONSUMPTION OF TOMATO PRODUCTS. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 8 0 1 0 0 0 0 0 0 0 0 0 X 17 17 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 CA X MIKE MONTNA 9169250225 2600 RIVER PLAZA DRIVE STE 210 SACRAMENTO CA 95833 X PETE HANSEN BOARD PRESIDENT 1.00 X X 0 0 0 MIKE MONTNA CFO 1.00 X X 0 0 0 ANDY RUSSICK DIRECTOR 1.00 X 0 0 0 TAMI IVERSON DIRECTOR 1.00 X 0 0 0 PEACHES BRADY DIRECTOR 1.00 X 0 0 0 GREG PRUETT DIRECTOR 1.00 X 0 0 0 BRET FERGUSON DIRECTOR 1.00 X 0 0 0 STUART WOOLF DIRECTOR 1.00 X 0 0 0 DIMETRIUS NOVIKOS DIRECTOR 1.00 X 0 0 0 DAN SONKA DIRECTOR 1.00 X 0 0 0 CATHY LEMON DIRECTOR 1.00 X 0 0 0 SONJA BRODT DIRECTOR 1.00 X 0 0 0 BRIAN REICHART DIRECTOR 1.00 X 0 0 0 OLIVIA EVANS DIRECTOR 1.00 X 0 0 0 BRUCE ROMINGER DIRECTOR 1.00 X 0 0 0 TOM CORTOPASSI DIRECTOR 1.00 X 0 0 0 LOUIS DE OLIVERA DIRECTOR 1.00 X 0 0 0 0 0 0 0 0 0 0 IDEAFARMING INC 8424 LAKE FOREST DRIVE SACRAMENTO CA 95826 RESEARCH AND CONSULTING 279289 1 SCBGP PROJECT INCOME 900099 271710 271710 DUES & ASSESSMENTS 900099 167500 167500 439210 13 13 439223 439210 0 13 X 9572 333520 40735 300 12792 396919 67856 98847 49200 51878 117056 150725 8635 0 8635 0 X 108421 150725 108421 150725 117056 150725 42304 0 X 0 0 0 0 1 0 FORM 990, PART VI, SECTION A, LINE 8B NOT APPLICABLE - THE ORGANIZATION DOES NOT HAVE A COMMITTEE WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE TREASURER WILL REVIEW THE FORM 990. FORM 990, PART VI, SECTION C, LINE 19 THESE DOCUMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART IX, LINE 11G RESEARCH SERVICES 34,774. CONTRACTUAL SERVICES 265,746. MISCELLANEOUS SERVICES 33,000. FORM 990, PART VI, LINE 15 NOT APPLICABLE - THE ORGANIZATION HAS NO EMPLOYEES.