2024-05-10T16:13:01-05:00 2023-06-30 390974031 WEGNER CPAS LLP 2921 LANDMARK PL STE 300 MADISON WI 537134236 990 2022-07-01 396078094 WISCONSIN HOTEL & LODGING ASSOCIATION INC WISC 2627822851 125 N EXECUTIVE DR STE 206 206 BROOKFIELD WI 53005 BILL ELLIOTT PRESIDENT/CEO 2627822851 2024-05-09 1 BILL ELLIOTT 999009999 1 JENNY TARKOWSKI CPA P00634290 6082744020 2024-05-02 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z BILL ELLIOTT 125 N EXECUTIVE DR STE 206 206 BROOKFIELD WI 53005 675563 0 X WISCONSINLODGING.ORG X 1927 WI THE WISCONSIN HOTEL & LODGING ASSOCIATION DETERMINES SERVICES NEEDED BY THE EVOLVING NEEDS OF THE INDUSTRY RANGING FROM MARKETING, COMMUNICATIONS, LEGAL AND OTHER SOURCES, LEGISLATIVE INFORMATION AND REPRESENTATION, AND THE PROVISION OF EDUCATION, DELIVERING THE SERVICES TO MEMBERS IN A COST-EFFECTIVE, TIMELY, AND VALUED MANNER. 38 38 6 70 111231 5832 22727 18500 492278 620676 22113 17984 20709 18403 557827 675563 4001 4100 0 0 340545 370840 0 0 0 356311 349548 700857 724488 -143030 -48925 550064 655542 281836 428811 268228 226731 OUR MISSION IS TO BE THE TRUSTED VOICE ADVANCING WISCONSIN'S HOTEL AND LODGING INDUSTRY THROUGH ADVOCACY, EDUCATION, AND CONNECTING COMMUNITIES. 0 0 APPROXIMATELY 140,000 COPIES OF THE WISCONSIN LODGING DIRECTORY ARE PRINTED AND DISTRIBUTED THROUGH BOTH PAID DISTRIBUTION AND OTHER DELIVERY CHANNELS. THE DIRECTORY INCLUDES LISTINGS OF NEARLY 600 LODGING PROPERTIES AROUND THE STATE, PROVIDING TRAVELERS WITH A POPULAR AND EASY-TO-USE PRINT GUIDE (WITH A LIVE VERSION ALSO AVAILABLE ON A WEBSITE) TO ENCOURAGE THEM TO BOOK OVERNIGHT STAYS IN WISCONSIN'S LODGING PROPERTIES. MEMBER PROPERTIES HAVE REPORTED THAT THE DIRECTORY GENERATES LEADS FOR THEIR PROPERTIES, PROVIDING INCREASED BUSINESS FOR LODGING PROPERTIES AROUND THE STATE, WHICH CONTRIBUTES TO THEIR OVERALL GENERAL WELFARE AND SUCCESS. THE WISCONSIN LODGING CONFERENCE AND TRADE SHOW PROVIDES EDUCATIONAL SESSIONS AND PEER-TO-PEER NETWORKING OPPORTUNITIES TO HELP PROPERTIES IMPROVE THEIR BUSINESS AND BECOME MORE SUCCESSFUL. THE SYMPOSIUM ALLOWS PROPERTY OWNERS AND OPERATORS TO LEARN ABOUT THE LATEST PRODUCTS AND SERVICES AVAILABLE TO THE INDUSTRY TO MAKE THEM MORE OPERATIONALLY EFFICIENT AND SUCCESSFUL. IN 2023, 145 OWNERS AND OPERATORS PARTICIPATED IN THIS EVENT. THE TARGETED MARKETING PROGRAM, FORMERLY KNOWN AS OUR CO-OPERATIVE PROGRAM, PROVIDED APPROXIMATELY 30 OPPORTUNITIES THAT ALLOW MEMBER PROPERTIES TO JOIN TOGETHER TO GAIN COST EFFICIENCIES AND SAVINGS IN MARKETING BY PURCHASING COLLABORATIVE ADVERTISING THAT MARKETS OVERNIGHT STAYS AT PARTICIPATING PROPERTIES AND LOCAL AREAS ALONG WITH ENCOURAGING ACCESS TO ALL MEMBER PROPERTIES BY MARKETING THE ASSOCIATION'S SEARCHABLE WEBSITE THAT LISTS ALL MEMBER LODGING PROPERTIES AROUND THE STATE. THIS PROGRAM CONTRIBUTES TO THE GENERAL WELFARE OF MEMBERS BY ENCOURAGING TRAVELERS TO BOOK OVERNIGHT STAYS AT MEMBER PROPERTIES. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 6 1 1 1 0 0 0 1 1 0 0 0 X 38 38 0 0 0 0 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 0 0 X BILL ELLIOTT 2627822851 125 N EXECUTIVE DR STE 206 BROOKFIELD WI 53005 BILL ELLIOTT PRESIDENT/CEO 40.00 X 146544 0 8367 JON JOSSART CHAIRMAN 2.00 X X 0 0 0 RORY MADSEN VICE-CHAIRMAN 2.00 X X 0 0 0 JAY SCHUMERTH CHAIRMAN-ELECT 2.00 X X 0 0 0 BRANDON MCCONNELL PAST CHAIRMAN 2.00 X X 0 0 0 AMY BOSTON SECRETARY/TREASURER 5.00 X X 0 0 0 JONATHAN WEBSTER AT-LARGE DELEGATE 1.00 X X 0 0 0 JOHN CHASTAN LODGING DIRECTOR 2.00 X 0 0 0 SARA ABBOTT LODGING DIRECTOR 1.00 X 0 0 0 RYAN BATLEY LODGING DIRECTOR 1.00 X 0 0 0 TONY BEER LODGING DIRECTOR 1.00 X 0 0 0 JUSTIN BEHLING LODGING DIRECTOR 1.00 X 0 0 0 MICHAEL CARSTEDT LODGING DIRECTOR 1.00 X 0 0 0 MARY ANNE CERASO-ALIOTO ASSOCIATE DIRECTOR 1.00 X 0 0 0 SHAWN DORTMAN LODGING DIRECTOR 1.00 X 0 0 0 KEVIN GALLAGHER LODGING DIRECTOR 1.00 X 0 0 0 NICK JOHNSON LODGING DIRECTOR 1.00 X 0 0 0 JAY JONES ASSOCIATE DIRECTOR 1.00 X 0 0 0 RANDY KLIMENT LODGING DIRECTOR 1.00 X 0 0 0 CINDY LAPIDAKIS ASSOCIATE DIRECTOR 1.00 X 0 0 0 CORY LATOURELL LODGING DIRECTOR 1.00 X 0 0 0 MISSY LEBELLE LODGING DIRECTOR 1.00 X 0 0 0 BRIAN LEE ASSOCIATE DIRECTOR 1.00 X 0 0 0 KATIE NEUFELD LODGING DIRECTOR 1.00 X 0 0 0 BOB PATEL LODGING DIRECTOR 1.00 X 0 0 0 MIKE PATEL LODGING DIRECTOR 1.00 X 0 0 0 VICTOR RAVAGO LODGING DIRECTOR 1.00 X 0 0 0 DAVE SEKERES LODGING DIRECTOR 1.00 X 0 0 0 KRISSY SIGMUND LODGING DIRECTOR 1.00 X 0 0 0 AMY SIMCHAK DEI DELEGATE 1.00 X 0 0 0 AMY SUPPLE LODGING DIRECTOR 1.00 X 0 0 0 RANDEE TALWAR LODGING DIRECTOR 1.00 X 0 0 0 SHERYL THARMAN LODGING DIRECTOR 1.00 X 0 0 0 AARON WOLF LODGING DIRECTOR 1.00 X 0 0 0 PETE BOESE LODGING DIRECTOR 1.00 X 0 0 0 JASON HAGER LODGING DIRECTOR 1.00 X 0 0 0 BAILEY JACQUE LODGING DIRECTOR 1.00 X 0 0 0 LARRY ROBE LODGING DIRECTOR 1.00 X 0 0 0 CARMEN SMALLEY ASSOCIATE DIRECTOR 1.00 X 0 0 0 146544 0 8367 1 0 1 0 0 18500 18500 MEMBERSHIP DUES 900099 298831 298831 CONVENTION/TRADE SHOW 561920 115741 115741 LODGING DIRECTORY SALE 513140 103488 47026 56462 CO-OP PROGRAM 611630 57256 20890 36366 45360 45360 620676 9723 9723 8261 0 8261 8261 8261 INN TOUCH MAGAZINE 513120 18403 18403 18403 675563 527848 111231 17984 4100 156991 176826 7218 2455 27350 14561 47437 2459 30098 100455 11167 32459 8574 65813 1207 2785 DUES AND SUBSCRIPTIONS 18720 COMMISSIONS 3732 10081 724488 118225 149091 101853 66823 12361 13057 8720 10982 19133 2228 0 16905 308706 333415 199 179 0 65090 550064 655542 75687 74991 206149 288065 0 65755 281836 428811 X 230560 179543 37668 47188 268228 226731 550064 655542 -48925 7428 0 X 0 1 X 1 0 WISCONSIN HOTEL & LODGING ASSOCIATION POLITICAL ACTION COMMITTEE 125 N EXECUTIVE DR 206 BROOKFIELD WI 53005 396078094 2250 WISCONSIN HOTEL & LODGING ASSOCIATION CONDUIT 125 N EXECUTIVE DR 206 BROOKFIELD WI 53005 396078094 1250 0 0 1 298831 60975 12039 73014 59766 13248 1021 1021 0 18112 1207 16905 16905 OPERATING LEASE RIGHT-OF-USE ASSET 65090 65090 OPERATING LEASE LIABILITY 65755 65755 X X 0 0 0 BILL ELLIOTT PRESIDENT/CEO 132600 0 4810 0 9134 0 5594 0 2773 0 154911 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE ASSOCIATION HAS FOUR CLASSES OF MEMBERSHIP INCLUDING REGULAR, ASSOCIATE, AFFILIATE, AND STUDENT MEMBERS. FORM 990, PART VI, SECTION A, LINE 7A THE ASSOCIATION'S MEMBERS THAT ARE IN GOOD STANDING HAVE THE RIGHT TO NOMINATE AND ELECT THE MEMBERS OF THE ASSOCIATION'S GOVERNING BODY. THE ELECTION OF DIRECTORS TAKES PLACE DURING THE ASSOCIATION'S ANNUAL MEETING. FORM 990, PART VI, SECTION A, LINE 7B ANY CHANGES TO THE ASSOCIATION'S ARTICLES OF INCORPORATION AND BYLAWS ARE SUBJECT TO THE APPROVAL OF THE ASSOCIATION'S MEMBERS. FORM 990, PART VI, SECTION B, LINE 11B THE PREPARED FORM 990 IS VIEWED BY THE EXECUTIVE COMMITTEE BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ALL DIRECTORS, OFFICERS, AND EMPLOYEES ARE COVERED BY THE ASSOCIATION'S CONFLICT OF INTEREST POLICY. THE MEMBERS OF THE GOVERNING BODY MAKE DETERMINATIONS OF WHETHER A CONFLICT EXISTS AND REVIEW ACTUAL CONFLICTS. ANY PERSON DETERMINED TO HAVE A CONFLICT IS PROHIBITED FROM PARTICIPATING IN THE GOVERNING BODY'S DELIBERATIONS AND DECISIONS IN THE TRANSACTION. NEW EMPLOYEES SIGN THE CONFLICT OF INTEREST POLICY WHEN THEY START. AT ORIENTATION IN JANUARY OF EACH YEAR, THE DIRECTORS GET A COPY OF THE CONFLICT OF INTEREST POLICY. THE PRESIDENT/CEO ALSO EXPLAINS IT AT A PRESENTATION. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE, WHICH IS COMPRISED OF INDEPENDENT PERSONS, CONDUCTS A PERFORMANCE EVALUATION OF THE PRESIDENT/CEO AND IS AUTHORIZED TO DETERMINE COMPENSATION ISSUES. THE EXECUTIVE COMMITTEE USES COMPARABLE DATA FROM SURVEYS FROM SIMILAR ORGANIZATIONS. THE GOVERNING BODY RATIFIES THE EXECUTIVE COMMITTEE'S DECISIONS. FORM 990, PART VI, SECTION C, LINE 19 NO DOCUMENTS AVAILABLE TO THE PUBLIC.