2024-04-29T14:43:04-05:00 2023-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2022-07-01 391455990 WISCONSIN MILK MARKETING BOARD INC WISC 6088368820 8418 EXCELSIOR DRIVE MADISON WI 53717 JESSICA ROGERS-HEINTZ SENIOR VP-FINANCE & ADMINISTRATION 6088368820 2024-04-27 1 JESSICA ROGERS-HEINTZ 999009999 0 KIRSTEN HOUGHTON P01273230 6088318181 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z DAIRY FARMERS OF WISCONSIN JESSICA ROGERS-HEINTZ 8418 EXCELSIOR DRIVE MADISON WI 53717 32234602 0 X WWW.WISCONSINCHEESE.COM & WWW.WISCONSINDAIRY.ORG X 1983 WI WISCONSIN MILK MARKETING BOARD, INC. DBA DAIRY FARMERS OF WISCONSIN IS A NONPROFIT ORGANIZATION FUNDED BY DAIRY FARMERS THAT PROMOTES WISCONSIN CHEESE AND OTHER DAIRY PRODUCTS FROM AMERICA'S DAIRYLAND. OUR GOAL IS TO INCREASE THE SALE AND CONSUMPTION OF WISCONSIN MILK AND DAIRY PRODUCTS. 25 25 64 0 0 0 74653 175718 31494163 31762461 98085 250059 39778 46364 31706679 32234602 0 0 0 0 6990116 7046708 0 0 0 24443308 20793952 31433424 27840660 273255 4393942 22618845 27887590 2070109 3001825 20548736 24885765 X TO HELP GROW THE DEMAND FOR WISCONSIN MILK BY PROVIDING PROGRAMS THAT ENHANCE THE COMPETITIVENESS OF THE WISCONSIN DAIRY INDUSTRY. 0 0 MARKETING COMMUNICATIONS: DAIRY FARMERS OF WISCONSIN (DFW) EXISTS TO BE A TIRELESS ADVOCATE FOR OUR STATE'S DAIRY FARMERS AND IS FOCUSED ON INCREASING DEMAND FOR THE MILK PRODUCED IN OUR STATE. BECAUSE 90% OF THE MILK PRODUCED IN WISCONSIN GOES INTO MAKING CHEESE AND 90% OF THAT CHEESE IS SOLD OUTSIDE OF OUR STATE, WE SPEND THE LARGEST PORTIONOF OUR RESOURCES ON ACTIVITIES TO DRIVE DEMAND FOR WISCONSIN CHEESE AT THE NATIONAL LEVEL. WE CONTINUE TO ELEVATE PERCEPTIONS OF WISCONSIN CHEESE WITH AN INTEGRATED MARKETING STRATEGY THAT INCLUDES PUBLIC RELATIONS, DIGITAL ADVERTISING, EVENTS, SEARCH ENGINE OPTIMIZATION (SEO), SOCIAL MEDIA, PARTNERSHIPS, AND OUR NATIONAL BRAND AMBASSADOR COMMUNITY FOR CHEESE LOVERS. WE CONTINUE TO FOCUS OUR DIGITAL COMMUNICATIONS TO CONCENTRATE HEAVILY ON REACHING OUR TARGET AUDIENCE, FOOD FANATICS, AND PEOPLE WHO BELIEVE FOOD IS CORE TO WHO THEY ARE. THIS YEAR WE EXECUTED AN AGGRESSIVE PLAN TO DEVELOP OVER 380 NEW ASSETS INCLUDING CHEESE ILLUSTRATIONS, PERFECT BITES, MONGER REVIEWS AND EVEN A SERIES OF CHEESEMAKER VIDEOS FEATURING FOOD NETWORK STAR JUSTIN WARNER. WE DEVELOPED A NEW STRATEGY AND CONTENT GRID TO SUSTAIN AN EVERGREEN CONTENT STREAM THAT WILL BE IMPLEMENTED IN 2024 TO BE USED ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS - PRIMARILY INSTAGRAM, FACEBOOK, TIKTOK AND YOUTUBE. SIMULTANEOUSLY, WE CREATED NEW ASSETS IN-HOUSE TO DELIVER EDUCATIONAL, INSPIRATIONAL, AND ON-TREND POSTS TO COMPLEMENT THESE EFFORTS. OUR FY2023 PLAN RESULTED IN AN INCREASE IN FOLLOWERS ON ALL PLATFORMS INCLUDING A 162% INCREASE IN FOLLOWERS ON FACEBOOK YEAR-OVER-YEAR COMPARED TO FY2022. WE ALSO INCREASED OUR LONG-TERM SEO TACTICS TO CONTINUE TO HELP US INCREASE VISIBILITY OF WISCONSIN CHEESE FOR SEARCH ENGINES AND LIFT OUR ORGANIC TRAFFIC TO WISCONSINCHEESE.COM. THIS CONTRIBUTED TO 1.5 MILLION WEBSITE VISITORS IN FY2023 AS WELL AS A MEDIA EQUIVALENT VALUE OF $5.2 MILLION AND A 4.7:1 RETURN ON INVESTMENT SINCE THE INCEPTION OF OUR PROGRAM IN FY2019.DFW'S BRAND ADVOCATE PROGRAM CALLED CHEESELANDIA GREW ANOTHER 25% ADDING 591 NEW MEMBERS IN 2023. WORD-OF-MOUTH MARKETING HAS BECOME AN IMPORTANT PART OF OUR STRATEGY AS WE CONTINUE TO LEVERAGE CHEESELANDIANS THROUGHOUT THE U.S. TO ADVOCATE FOR WISCONSIN CHEESE. WE WERE ABLE TO EXPAND AND DEEPEN THEIR KNOWLEDGE OF WISCONSIN CHEESES THROUGH VIRTUAL AND IN-PERSON EVENTS, EDUCATIONAL SEMINARS, SOCIAL MEDIA AND THE MEMBERS-ONLY APP. WE ALSO INCREASED DAILY AND WEEKLY ACTIVE USERS IN THE APP BY 10%. THESE COMBINED EFFORTS GENERATED AN ADDITIONAL 20,000 CONVERSATIONS ABOUT WISCONSIN CHEESE IN THE LAST YEAR.IN FY2023, DFW EARNED $80 MILLION IN EARNED PUBLICITY INDICATING OUR RETURN ON OUR INVESTMENTS WAS AT LEAST 80:1. WE SECURED PLACEMENTS IN SOME WIDELY VIEWED SHOWS AND PUBLICATIONS INCLUDING TODAY SHOW, ALL RECIPES, FORBES, MASHED, READER'S DIGEST, FOOD & WINE AND MORE! PUBLIC RELATIONS SUPPORTED MAJOR CAMPAIGNS AND DROVE 1.5 MILLION DOLLARS IN ADVERTISING VALUE EQUIVALENCY FOR THE "WEDGEWATER SPA" CAMPAIGN ALONE. LOCAL BROADCAST COVERAGE CONTINUED TO GROW AND ACHIEVED PLACEMENTS REACHING MORE THAN 24.6 MILLION CONSUMERS IN 96% OF TIER 1 AND TIER 2 RETAIL MARKETS, HELPING DRIVE PURCHASES AT LOCAL RETAILERS.ACROSS KEY PARTNERSHIPS WE REACHED OVER 5 MILLION TARGETED CONSUMERS - IDENTIFIED THROUGH OUR RESEARCH AS FOOD FANATICS - THROUGH STORYTELLING ADVERTISING AND CONTENT, BUILDING BRAND LOYALTY. OUR SAVEUR PODCAST PARTNERSHIP REACHED MORE THAN 1 MILLION CONSUMERS WITH WISCONSIN CHEESE STORIES. THROUGH A FOOD52 DIGITAL PARTNERSHIP, OUR "MEET THE MAKER" TEASER VIDEO LED TO OVER 2.3 MILLION IMPRESSIONS AND INDIVIDUAL MAKER VIDEOS TOTALING 4.5 MILLION IMPRESSIONS AND 5 MILLION+ VIDEO VIEWS. WE CONTINUED TO TELL THE WISCONSIN CHEESE BRAND STORY THROUGH PARTNERSHIPS WITH WISCONSIN FOODIE (TELEVISION) REACHING 1 MILLION MIDWEST VIEWERS PER EPISODE (14 EPISODES SEASON) AND HERITAGE RADIO NETWORK REACHING A NICHE AUDIENCE THROUGH FOOD FOCUSED CONTENT ACHIEVING OVER 1 MILLION IMPRESSIONS MONTHLY. THROUGH THESE CHANNELS WE FEATURED ORIGINAL CONTENT AND TARGETED ADS TO HUNDREDS OF THOUSANDS OF CONSUMERS.DFW'S MISSION OF GROWING DEMAND AND OUR RELENTLESS ACTIONS TO PROMOTE DAIRY PRODUCTS HAS LED TO WISCONSIN OUTPACING OTHER ORIGINS (SUCH AS FRANCE OR CALIFORNIA) ON AWARENESS, CONSIDERATION AND PURCHASE. CONSUMERS ARE TAKING NOTICE AS AWARENESS OF WISCONSIN CHEESE VARIETIES IS UP TO NEARLY 60% AND GROWTH OF WISCONSIN SPECIALTY CHEESE RETAIL SALES OUTPACED GROWTH OF THE ENTIRE CHEESE CATEGORY. ALL OF THIS MEANS THAT CONSUMERS RECOGNIZE WISCONSIN FOR ITS AWARD-WINNING CHEESE AND SPECIFICALLY LOOK FOR IT WHEN BUYING CHEESE. CHANNEL PROMOTIONS:DAIRY FARMERS OF WISCONSIN'S CHANNEL PROMOTIONS AREA PROVIDES SUPPORT TO SUPERMARKET RETAILERS, FOODSERVICE OPERATORS, WHOLESALERS AND DISTRIBUTORS THROUGH A VARIETY OF PROMOTIONAL SUPPORT PROGRAMS TO DRIVE DISTRIBUTION, SALES AND AWARENESS OF WISCONSIN ARTISAN AND SPECIALTY CHEESE BOTH DOMESTICALLY AND INTERNATIONALLY. IN FY2023 CHANNEL PROMOTIONS CONTINUED TO ADAPT OUR TACTICS TO THE MARKETPLACE WITH ADDITIONAL FOCUS ON PRIVATE LABEL (STORE BRANDS) AND DEEPENING OUR RELATIONSHIP WITH BOAR'S HEAD, A BEST-IN-CLASS DELI PURVEYOR.BUYER MISSIONS, BOTH LIVE IN-STATE AND VIRTUAL, CONTINUE TO BE ONE OF OUR BEST TACTICS FOR CONNECTING WISCONSIN CHEESE COMPANIES AND CHEESE MAKERS WITH KEY TRADE DECISION MAKERS LEADING TO NEW AUTHORIZATIONS AND STRONGER RELATIONSHIPS. WE COMPLETED A TOTAL OF 49 BUYER MISSIONS SUPPORTING RETAIL, FOODSERVICE AND INTERNATIONAL PARTNERS. WE CURRENTLY HAVE 41 COMBINED BUYER MISSIONS ON THE BOOKS FOR CALENDAR 2024. THE BUYER MISSIONS HELPED SUPPORT OVER 565 NEW ITEM AUTHORIZATIONS. IN ADDITION, WE WERE ABLE TO BRING THE WHOLE FOODS TEAM BACK FOR TWO SEPARATE WEEKS OF TRAINING AT THE CENTER FOR DAIRY RESEARCH TO PREPARE THEIR CHEESE MONGERS FOR THE CERTIFIED CHEESE PROFESSIONAL TEST ADMINISTERED BY THE AMERICAN CHEESE SOCIETY. WE ALSO SUPPORTED 15 KEY TRADE DECISION MAKERS AT THE CENTER FOR DAIRY RESEARCH "WORLD OF CHEESE FROM PASTURE TO PLATE" SHORT COURSE.JANUARY THROUGH JUNE SAW DFW PARTICIPATION WITH KEY TRADE SHOWS INCLUDING WINTER FANCY FOODS, INTERNATIONAL DAIRY-DELI-BAKERY ASSOCIATION AND SUMMER FANCY FOODS. ADDITIONALLY, THE TEAM PARTICIPATED IN THE NATIONAL RESTAURANT ASSOCIATION SHOW IN MAY 2023 AND PREPARED FOR THE PRIVATE LABEL MANUFACTURERS ASSOCIATION SHOW IN NOVEMBER 2023. PLANS ARE IN PLACE TO REPEAT THESE MAJOR INDUSTRY EVENTS FOR CALENDAR 2024 WHERE WE WILL SUPPORT BRINGING INDUSTRY BUYERS TO OUR PARTICIPATING CHEESE COMPANIES.THE REGIONAL MARKETING MANAGERS COMBINED FOR OVER 801 CAMPAIGNS UTILIZING MULTIPLE TACTICS WITH 110 TARGETED RETAIL AND FOODSERVICE ACCOUNTS. WHILE RETAILER PRINT ADS CONTINUE TO DRIVE THE CATEGORY WITH OVER 200+ CAMPAIGNS, THE TEAM ALSO EXECUTED 168 DIGITAL, E-COMMERCE AND SOCIAL CAMPAIGNS. THE CHANNEL PROMOTIONS TEAM SUPPORTED OVER 44 DISPLAY CONTESTS WITH AVERAGE SALES INCREASES FROM 30% TO 50%. THE REGIONAL MARKETING MANAGERS COMBINED FOR 164 SEPARATE CAMPAIGNS SUPPORTING OUR THREE MAJOR EVENTS INCLUDING "FOR THE LOVE OF CHEESE", "WONDERS OF WISCONSIN AND "THE MORE THE MERRIER". THE CHANNEL PROGRAMS TEAM HELPED EXECUTE OVER 81 DEMO-SAMPLING EVENTS DRIVING ADDITIONAL RETAIL SALES. WE CONTINUE TO PARTNER WITH OUR RETAIL TRADE ACCOUNTS FOR SPECIAL EVENTS AND STORE TRAFFIC BUILDING OPPORTUNITIES FUELING CATEGORY GROWTH AND EXCITEMENT. DAIRY COMPANY COMMUNICATIONS:THROUGH THE APPLICATION OF THE "PROUDLY WISCONSIN" BADGE, DAIRY COMPANY COMMUNICATIONS HELPS DAIRY COMPANIES BUILD DISTRIBUTION, VISIBILITY, TRIAL, AND SALES OF THEIR PRODUCTS, THUS INCREASING THE DEMAND FOR WISCONSIN COW'S MILK.OUR THREE LARGEST IMPACT ITEMS IN FY2023 WERE BADGE/LABEL SUPPORT, DEMO SUPPORT, AND TRADE SHOW SUPPORT. OUR SUPPORT CAN ONLY HAPPEN IF AN ITEM QUALIFIES TO HAVE THE BADGE.BADGE/LABEL SUPPORT:THE DAIRY COMPANY COMMUNICATIONS TEAM WORKED WITH 44 WISCONSIN DAIRY COMPANIES TO HAVE THE BADGE ADDED TO APPROXIMATELY 700 NEW ITEMS OR LABEL REDESIGNS. THERE ARE NOW OVER 5,000 ITEMS IN DISTRIBUTION WITH THE "PROUDLY WISCONSIN" BADGE.FOOD TRADESHOW SUPPORT:TRADESHOWS HELP WISCONSIN DAIRY COMPANIES CONNECT WITH RETAILER DECISION MAKERS BUILDING VISIBILITY AND LEADING TO IN STORE SHELF DISTRIBUTION OF WISCONSIN DAIRY PRODUCTS. A TRADESHOW CAN BE INDUSTRY EVENTS, OR SPECIFIC TO A DISTRIBUTOR AND THEIR CUSTOMER BASE. FOR FY2023, WE HELPED SUPPORT 28 DIFFERENT COMPANIES AT 118 DIFFERENT TRADE SHOWS.PRODUCT DEMONSTRATION/IN-STORE SAMPLING SUPPORT:PRODUCT DEMONSTRATIONS AND SAMPLING ARE CRUCIAL TO HELP DRIVE CONSUMER TRIAL AND SALES OF WISCONSIN DAIRY PRODUCTS. AS POST-COVID DEMOS CONTINUED TO COME BACK, WE HELPED SUPPORT 45 WISCONSIN DAIRY COMPANIES FOR APPROXIMATELY 6,200 DEMOS ACROSS THE COUNTRY. 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 1 172 0 64 1 0 0 0 0 0 0 0 0 X 25 25 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 0 X JESSICA ROGERS-HEINTZ 6088368820 8418 EXCELSIOR DRIVE MADISON WI 53717 DAVID BANGART CHANNEL MANAGEMENT CHAIR 5.00 X 4849 0 0 JANET CLARK BOARD CHAIR 10.00 X X 8959 0 0 MARY COOK DIRECTOR 5.00 X 2057 0 0 STACY EBERLE COMMUNICATIONS CHAIR 5.00 X 2119 0 0 DOUG DANIELSON DIRECTOR 5.00 X 8696 0 0 ANN KIELER DIRECTOR 5.00 X 1757 0 0 PATRICIA KLING DIRECTOR 5.00 X 1573 0 0 SHARON LAUBSCHER DIRECTOR 5.00 X 1821 0 0 MARK LEDER DIRECTOR 5.00 X 3369 0 0 JULIE MAURER BOARD SECRETARY 5.00 X X 2694 0 0 CONNIE SEEFELDT DIRECTOR 5.00 X 10366 0 0 ROBERT SENDELBACH DIRECTOR 5.00 X 5118 0 0 STEVEN STERNWEIS DIRECTOR 5.00 X 2912 0 0 JEFF STRASSBURG BOARD CHAIR 5.00 X X 3499 0 0 KAY ZWALD POLICY/BYLAW CHAIR 5.00 X X 3060 0 0 VIRGIL HAAG DIRECTOR 5.00 X 2368 0 0 GAIL KLINKNER VICE CHAIR 5.00 X X 10522 0 0 STEVE PANKRATZ DIRECTOR 5.00 X 5512 0 0 BRENDA SCHLONEGER DIRECTOR 5.00 X 3325 0 0 SARA BAHGAT-EGGERT DIRECTOR 5.00 X 11315 0 0 TASHA SCHLEIS DIRECTOR 5.00 X 5402 0 0 RICK RODEN DIRECTOR 5.00 X 1605 0 0 MARK CRAVE BOARD TREASURER/AUDIT COMM 5.00 X X 1469 0 0 DAN HINZ DIRECTOR 5.00 X 2102 0 0 JEFF BETLEY DIRECTOR 5.00 X 1665 0 0 GARY KOHN DIRECTOR 5.00 X 1916 0 0 KYLE LEVETZOW DIRECTOR 5.00 X 1386 0 0 SANDRA MADLAND DIRECTOR 5.00 X 1724 0 0 CHAD VINCENT CHIEF EXECUTIVE OFFICER 50.00 X 334713 0 57348 JESSICA ROGERS-HEINTZ SVP - FINANCE AND ADMINIST 50.00 X 183450 0 44364 SUZANNE FANNING SVP/CHIEF MARKETING OFFICER 50.00 X 172929 0 51578 KIRK SCOTT CHIEF OPERATING OFFICER 50.00 X 152100 0 17766 CHRIS KUSKE RIESE SVP - CHANNEL MARKETING 50.00 X 146835 0 39608 RICHARD MENDE SVP - CHANNEL PROGRAMS 50.00 X 140795 0 59366 JENNIFER VEENENDAAL VP - HUMAN RESOURCES 50.00 X 135367 0 51734 TERRANCE EDGE SR. REGIONAL MARKETING DIRECTOR 50.00 X 122329 0 29366 ADAM BROCK VP - SAFETY, QUALITY, REGULATORY COMPLIANCE 50.00 X 108102 0 46602 1609780 0 397732 17 0 1 0 OVERDRIVE MARKETING COMMUNICATIONS LLC 38 EVERETT STREET SUITE 201 ALLSTON MA 02134 DIGITAL MARKETING 2273772 UNIVERSITY OF WISCONSIN SYSTEM 21 NORTH PARK STREET SUITE 6401 MADISON WI 53715 RESEARCH AND TECHNICAL SERVICES FOR WISC 2241235 DEEP BENCH LLC DBA WE MUST BE BOLD 2804 SOUTH WILLIAMS AVENUE SIOUX FALLS SD 57105 BRAND BUILDING AND PUBLIC RELATIONS 1118695 TENPEARLS LLC DBA LIKEABLE 8614 WESTWOOD CENTER DRIVE - 540 VIENNA VA 22182 PUBLIC RELATIONS AND ADVERTISING 741611 SCOTT COWAN DBA THE GREAT SOCIETY 2103 SE ORANGE AVENUE PORTLAND OR 97214 BRAND DEVELOPMENT AND ADVERTISING 485000 5 175718 62431 175718 ASSESSMENTS REVENUE 900099 31762461 31762461 31762461 208675 208675 41384 0 41384 41384 41384 OTHER INCOME 900099 46364 46364 46364 32234602 31808825 0 250059 733038 4461153 500505 972747 379265 5356 14820 211992 445034 273753 18653 95175 151740 CHANNEL MANAGEMENT 10503012 MARKETING COMMUNICATION 8528607 BOD PER DIEM AND TRAVEL 182327 DUES & SUBSRCRIPTIONS 128409 235074 27840660 4681312 7365290 2255469 3211820 83287 2637071 2661210 407019 346783 794390 1184665 2986871 2108009 904372 878862 10129348 11555163 300000 300000 509864 300510 22618845 27887590 2070081 2988477 28 10378 0 2970 2070109 3001825 X 20548736 24885765 20548736 24885765 22618845 27887590 4393942 -56913 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 286686 286686 1892216 1432286 459930 794903 664326 130577 13066 11397 1669 878862 OPERATING LEASE LIABILITY 2970 2970 32177689 -56913 -56913 32234602 0 32234602 27840660 0 27840660 0 27840660 X X X 0 0 0 CHAD VINCENT CHIEF EXECUTIVE OFFICER 334713 0 0 0 0 0 30500 0 26848 0 392061 0 0 0 JESSICA ROGERS-HEINTZ SVP - FINANCE AND ADMINIST 183450 0 0 0 0 0 18663 0 25701 0 227814 0 0 0 SUZANNE FANNING SVP/CHIEF MARKETING OFFICER 172929 0 0 0 0 0 17842 0 33736 0 224507 0 0 0 KIRK SCOTT CHIEF OPERATING OFFICER 152100 0 0 0 0 0 15161 0 2605 0 169866 0 0 0 JANET CLARK SEE PART V 655000 SEE PART V 0 SARA BAHGAT-EGGERT SEE PART V SEE PART V 0 JULIE MAURER SEE PART V 128876 SEE PART V 0 CONNIE SEEFELDT SEE PART V 112970 SEE PART V 0 SCHEDULE L, PART IV, LINE 1 JANET CLARK SERVES AS THE BOARD CHAIR OF WMMB AND ALSO SERVES AS THE VICE PRESIDENT OF PROFESSIONAL DAIRY PRODUCERS OF WISCONSIN AND A DIRECTOR OF THE UNITED DAIRY INDUSTRY ASSOCIATION. PROFESSIONAL DAIRY PRODUCERS OF WISCONSIN HAS A SHARED MISSION TO ENHANCE THE COMPETITIVE SUCCESS OF WISCONSIN'S DAIRY INDUSTRY, THUS THE ORGANIZATION IS ENGAGED FOR SERVICES RELATED TO VARIOUS PROGRAMS ADDRESSING SHARED INITIATIVES AND EDUCATIONAL MATTERS. SCHEDULE L, PART IV, LINE 2 SARA BAHGART-EGGERT SERVES AS A DIRECTOR OF WMMB AND ALSO SERVES AS A DIRECTOR OF NATIONAL DAIRY BOARD. SCHEDULE L, PART IV, LINE 3 JULIE MAURER SERVES AS A DIRECTOR OF WMMB AND ALSO SERVES AS THE BOARD CHAIR OF THE WISCONSIN AGRICULTURAL EDUCATION CENTER, INC. SCHEDULE L, PART IV, LINE 4 CONNIE SEEFELDT SERVES AS A DIRECTOR OF WMMB AND ALSO SERVES AS VICE CHAIR OF NATIONAL DAIRY BOARD. X 6143 62431 FAIR MARKET VALUE 0 0 0 PART I, COLUMN (B): NUMBER OF LBS OF CHEESE DONATED AND USED DURING THE YEAR. FORM 990, PART VI, SECTION A, LINE 6 ORGANIZATION MEMBERS OR STOCKHOLDERS: WISCONSIN MILK MARKETING BOARD, INC. DBA DAIRY FARMERS OF WISCONSIN IS ORGANIZED AS A NON-STOCK, NON-PROFIT ORGANIZATION FUNDED BY ASSESSMENTS ON MILK PRODUCED BY AFFECTED DAIRY PRODUCERS (AFFECTED PRODUCERS ELECT THE BOARD OF DIRECTORS AND WOULD RECEIVE REMAINING ASSETS UPON DISSOLUTION). FORM 990, PART VI, SECTION A, LINE 7A ORGANIZATION MEMBERS WHO MAY ELECT MEMBERS OF THE GOVERNING BODY: AFFECTED DAIRY PRODUCERS PAY AN ASSESSMENT TO FUND THE ORGANIZATION AND ELECT THE BOARD OF DIRECTORS TO REPRESENT 25 DISTRICTS. FORM 990, PART VI, SECTION A, LINE 7B DECISIONS OF THE GOVERNING BODY SUBJECT TO APPROVAL BY MEMBERS: THE WISCONSIN DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION CONDUCTS AND RATIFIES BOARD OF DIRECTOR ELECTIONS AND PROVIDES GENERAL OVERSIGHT. FORM 990, PART VI, SECTION B, LINE 11B PROCESS TO REVIEW THE FORM 990: THE CEO AND SENIOR VICE PRESIDENT, FINANCE AND ADMINISTRATION REVIEW THE FORM 990 PRIOR TO FILING THE RETURN WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE BOARD OF DIRECTORS AND EMPLOYEES ARE COVERED UNDER THE ORGANIZATION'S CONFLICT OF INTEREST POLICIES. ANNUALLY, EACH DIRECTOR, THE CEO AND THE SENIOR VICE PRESIDENT, FINANCE AND ADMINISTRATION COMPLETE A CONFLICT OF INTEREST ANNUAL DISCLOSURE STATEMENT IN WHICH THEY IDENTIFY THE ORGANIZATIONS THEY OR THEIR SPECIFIED FAMILY MEMBERS HAVE AN OWNERSHIP INTEREST IN OR HOLD A DECISION-MAKING OR INFLUENTIAL POSITION. EACH YEAR, THE BOARD RECEIVES TRAINING ON THE CONFLICT OF INTEREST POLICY AND FIDUCIARY DUTIES. ANY VIOLATION OF THE CONFLICT OF INTEREST POLICY WILL BE INVESTIGATED, REGARDLESS OF THE PERSON'S POSITION IN THE ORGANIZATION. IF A POTENTIAL CONFLICT IS DISCOVERED PRIOR TO A TRANSACTION, THE PERSON WITH THE CONFLICT WILL NOT PARTICIPATE IN THE BOARD'S DELIBERATION AND DECISION PROCESS IF THE PERSON IS A BOARD MEMBER. FOR AN EMPLOYEE, THE CONFLICTING SITUATION WILL BE ELIMINATED, THE EMPLOYEE WILL BE REMOVED FROM THE DELIBERATION AND DECISION PROCESS, OR THE SITUATION WILL REQUIRE THE APPROVAL OF THE CEO. IF A CONFLICT OF INTEREST IS DISCOVERED AFTER THE TRANSACTION IS COMPLETE, THE BOARD OF DIRECTORS WILL BE NOTIFIED IF IT IS A BOARD MEMBER OR THE CEO WITH THE CONFLICT AND THE CEO WILL BE NOTIFIED IF IT IS AN EMPLOYEE WITH THE CONFLICT. THE ACTION TAKEN WILL DEPEND ON SEVERITY OF THE CONFLICT AND THE IMPACT OF THE TRANSACTION. FORM 990, PART VI, SECTION B, LINE 15A THE FULL BOARD OF DIRECTORS EVALUATES THE CHIEF EXECUTIVE OFFICER'S PERFORMANCE AND DETERMINES COMPENSATION ON AN ANNUAL BASIS. TO DETERMINE THE APPROPRIATE COMPENSATION LEVEL, THE BOARD RELIES ON SALARY DATA FOR COMPARABLE POSITIONS AT SIMILAR ORGANIZATIONS. THEY ALSO REVIEW NATIONAL AND REGIONAL SURVEY DATA REGARDING PROJECTED MERIT INCREASES FOR SIMILAR ORGANIZATIONS. THE ACTIONS TAKEN BY THE BOARD OF DIRECTORS ARE NOTED IN THE BOARD MEETING MINUTES AND THE SURVEY DATA FILED WITH MEETING NOTES. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE ON REQUEST. THE ANNUAL FINANCIAL STATEMENTS ARE INCLUDED IN THE ANNUAL REPORT AND MAILED TO ALL AFFECTED PRODUCERS. GOVERNING STATE LAWS ARE AVAILABLE IN VARIOUS PUBLIC ACCESS POINTS, INCLUDING GOVERNMENT WEBSITES. FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.