2024-04-22T13:04:09-07:00 2023-06-30 680175530 CARBAHAL & COMPANY 1107 KENNEDY PL STE 5 DAVIS CA 95616 990 2022-07-01 680449489 YOLO COUNTY VISITORS BUREAU YOLO 5302971900 PO BOX 681 WINTERS CA 95694 GUYSELL GETER President 2024-04-22 true GUYSELL GETER 999009999 true Sue Westwood CPA P01022724 5307588111 3 AAL1 IAL1 FAL1 2022 2023-04-26 12:10:37Z PO BOX 681 WINTERS CA 95694 817248 false X WWW.YOLOCVB.ORG X 2001 CA THE YOLO COUNTY VISITORS BUREAU WORKS TO ENCOURAGE VISITATION TO THE COMMUNITIES OF DAVIS, WINTERS, WOODLAND, WEST SACRAMENTO AND THE OUTLYING AREAS OF YOLO COUNTY INCLUDING THE CLARKSBURG WINE COUNTRY AND VERDANT CAPAY VALLEY. THE YOLO COUNTY VISITORS BUREAU ALSO WORKS CLOSELY WITH UC DAVIS AS WELL AS NUMEROUS OTHER CIVIC AND PROMOTIONAL AGENCIES. 10 10 3 10 0 1600 845935 815410 36 238 0 845971 817248 117418 76080 0 86889 168123 0 0 611699 435020 816006 679223 29965 138025 1031752 993018 0 1031752 993018 THE YOLO COUNTY VISITORS BUREAU WORKS TO ENCOURAGE VISITATION TO THE COMMUNITIES OF DAVIS, WINTERS, WOODLAND, WEST SACRAMENTO AND THE OUTLYING AREAS OF YOLO COUNTY INCLUDING THE CLARKSBURG WINE COUNTRY AND VERDANT CAPAY VALLEY. THE YOLO COUNTY VISITORS BUREAU ALSO WORKS CLOSELY WITH UC DAVIS AS WELL AS NUMEROUS OTHER CIVIC AND PROMOTIONAL AGENCIES. false false Increased media exposure in the United Kingdom via partnership with the Central Valley Tourism Association and Visit CAs official media representation office. Hosted several journalists which resulted in valuable exposure in various trade and consumer facing media outlets such as newspapers, magazines, online digital platforms, etc.Hired a new marketing agency and began the process of rebranding Visit Yolo.Developed innovated immersive podcast series with award winning journalist/podcaster for placement on appropriate media platforms.Developed audio tour with Waymaker audio tours for promotion of driving tours in the County in the promotion of overnight stays.Refined the seasonal bloom campaign marketing efforts with revisions to the landing pages for almond, prune, sunflowers, lavender, other seasonal bloom periods.Managed the Local Destination Marketing group efforts such as social media, digital marketing, advertising, other for Winters, West Sacramento, Davis and the Countryside/unincorporated area of the county.Supported variety of events in Yolo County communities to promote outside visitation and overnight stays.Spearheaded the continuing effort by the Central Valley Tourism Association to expand its international product development footprint through the hosting of fam tours, securing face to face meetings at pivotal trade shows and events.Expanded promotion of the Clarksburg area of the unincorporated area of the County.Worked closely with Yolo County Wineries Association in expanding market reach via cooperative partnership.Facilitated leads from groups, event organizers, sporting competition facilitators.Introduced several clients and journalists to the wonders of Yolo Countys tourism assets.Continued relationship building with key partners such as Visit California and Visit Sacramento;Nurtured the visibility of Yolo County in the Germany travel market by expanding partnership support with key wholesale tour operators and their receptive agencies to grow room night development in this important market to CA.Conducted a marketing/advertising campaign with data research agency which resulted in a dollar investment return of nearly $300 per $1 invested.Participated in the Visit CA Destination Awareness program in their offices, educating some 80 staff members as to the virtues of Yolo Countys tourism assets. false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 17 0 true 3 true false false false false false false false false X 10 10 false false false false false false false true true false false true true true true true false true false false CA X X CARBAHAL COMPANY AAC 5307588111 1107 KENNEDY PLACE STE 5 DAVIS CA 95616 X MARIA LARA Director 1.00 0.00 X 0 0 0 LACEY KING Director 1.00 0.00 X 0 0 0 RANDII MACNEAR Director 1.00 0.00 X 0 0 0 CORINNE MARTINEZ Treasurer 2.00 0.00 X X 0 0 0 VINOD PATEL Director 1.00 0.00 X 0 0 0 AMINA HARRIS Secretary 2.00 0.00 X X 0 0 0 LORIN KALISKY Director 1.00 0.00 X 0 0 0 RITA PRAKASH Vice President 2.00 0.00 X X 0 0 0 RAFAEL GALIANO Director 1.00 0.00 X 0 0 0 GUYSELL GETER President 2.00 0.00 X X 0 0 0 0 false false false 0 1600 1600 GOVT ACGNY FEES & CNTRCTS 711300 810936 810936 OTHER RELATED INCOME 711300 4474 4474 815410 213 213 0 0 0 25 25 25 25 0 0 0 0 817248 815648 76080 0 0 0 0 0 138485 5363 13025 11250 0 2830 15012 0 0 0 23768 0 2641 4494 0 3699 15387 0 0 0 0 4469 4598 OTHER MARKETING 251148 SOCIAL MEDIA 29736 BILLBOARD 21062 MARKETING MATERIALS 20599 35577 679223 0 0 0 808612 125553 90654 775081 0 0 0 0 0 0 156 8914 8914 0 0 0 0 54697 50228 77789 42000 1031752 993018 0 0 X 21681 21751 1010071 971267 1031752 993018 1031752 993018 X 138025 -176759 X false false false 8914 8914 Form 990, Part VI, Section B, Line 11b AN ELECTRONIC COPY OF THE FORM 990 IS PROVIDED TO MANAGEMENT AND SELECT MEMBERS OF THE BOARD. AFTER REVIEW THE FORM 8879EO IS SIGNED AND THE PAID PREPARER ELECTRONICALLY TRANSMITS THE FORM. Form 990, Part VI, Section B, Line 15a THE BOARD OF DIRECTORS APPROVES THE ANNUAL BUDGET WHICH INCLUDES THE EXECUTIVE DIRECTOR SALARY AS A SEPARATE ITEM EACH YEAR. DATA REGARDING COMPENSATION FOR SIMILAR POSITIONS IS MAINTAINED. Form 990, Part VI, Section C, Line 18 AS AN ORGANIZATION SUBJECT TO THE BROWN ACT, ALL INTERNAL DOCUMENTATION INCLUDING ITS BUDGET, OFFICIAL COMMITTEE AND MEETING DOCUMENTS, RECORDINGS, OTHER ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part VI, Section C, Line 19 AS AN ORGANIZATION SUBJECT TO THE BROWN ACT, ALL INTERNAL DOCUMENTATION INCLUDING ITS BUDGET, OFFICIAL COMMITTEE AND MEETING DOCUMENTS, RECORDINGS, OTHER ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part XI, Line 9 TRANSFER OF EQUITY TO CITY OF WOODLAND = -$176759